Digital Sales Manager

Beasley Media Group; Augusta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Beasley Media Group is seeking a Digital Sales Manager to drive digital revenue across a portfolio of multimedia solutions, including programmatic advertising, targeted display, social media marketing, streaming audio, video, SEO/SEM, email marketing, website sponsorships, and custom campaigns.

The role partners with local sales leadership to deliver integrated marketing solutions that meet client goals; a strong background in digital media, leadership, and consultative selling is required.

Qualifications

• Bachelor's degree or equivalent professional experience.

Responsibilities

• Lead the market's digital revenue strategy to achieve and exceed goals.
• Recruit, coach, and develop Account Executives on digital products and strategies.
• Serve as the local market digital expert for the sales team.
• Identify new business opportunities and develop integrated digital campaigns.
• Collaborate with leadership to leverage Beasley assets for integrated solutions.

Skills

Digital sales leadership

Programmatic advertising

Display advertising

Streaming audio

Video advertising

Social media marketing

SEO/SEM

Audience targeting

CRM systems

Sales forecasting

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Google Ads

Google Analytics

Meta (Facebook) advertising

Job description

Beasley Media Group is seeking a results-driven, strategic, and digitally savvy Digital Sales Manager to lead the growth of our digital advertising business. This leadership position is responsible for driving digital revenue across a portfolio of multimedia solutions, including programmatic advertising, targeted display, social media marketing, streaming audio, video, SEO/SEM, email marketing, website sponsorships, and custom digital campaigns.

The Digital Sales Manager will partner closely with local sales leadership and account executives to develop integrated marketing solutions that help clients achieve measurable business outcomes. The ideal candidate combines strong digital media expertise, team leadership experience, consultative selling skills, and a passion for helping clients succeed.

Key Responsibilities

• Lead and execute the market's digital revenue strategy to achieve and exceed budgeted goals.
• Recruit, coach, train, and develop Account Executives on digital products, sales strategy, and client presentations.
• Serve as the local market digital expert and consultative resource for the sales team.
• Accompany Account Executives on client calls and presentations to support digital sales efforts.
• Identify new business opportunities and develop strategies to increase digital market share.
• Collaborate with market leadership to create integrated advertising solutions leveraging Beasley Media Group's audio, digital, event, and experiential assets.
• Develop and maintain strong relationships with local business leaders, agencies, and key decision-makers.
• Partner with digital campaign fulfillment teams to ensure successful campaign execution and client satisfaction.
• Analyze revenue performance, sales activity, and pipeline trends to drive accountability and growth.
• Provide ongoing market intelligence regarding competitive digital products, pricing, and industry trends.
• Conduct regular sales meetings, training workshops, and performance coaching sessions focused on digital best practices.
• Ensure CRM compliance, accurate forecasting, and timely reporting.

Qualifications

Required

• Bachelor's degree or equivalent professional experience.
• 5+ years of digital media sales experience.
• 2+ years of sales leadership, team development, or management experience.
• Demonstrated success selling digital advertising solutions and achieving revenue goals.
• Strong knowledge of:
  • Programmatic advertising
  • Display advertising
  • Streaming audio
  • Video advertising
  • Social media marketing
  • SEO/SEM
  • Audience targeting and analytics
  • CRM and sales enablement platforms
• Excellent presentation, communication, and negotiation skills.
• Ability to build strong relationships with both internal and external stakeholders.

Preferred

• Experience working for a media, broadcast, radio, television, agency, or digital marketing organization.
• Google Ads, Google Analytics, Meta, or related digital marketing certifications.
• Experience with integrated media campaigns and multi-platform solutions.
• Familiarity with market-level revenue forecasting and budget management.

Success Metrics

• Achievement of monthly, quarterly, and annual digital revenue goals.
• Growth in new digital business revenue.
• Digital product penetration across the sales organization.
• Sales team adoption and proficiency in digital selling.
• Client retention and satisfaction.
• Market share growth within the local advertising community.

Core Competencies

• Leadership & Coaching
• Strategic Thinking
• Consultative Sales
• Revenue Generation
• Digital Marketing Expertise
• Client Relationship Management
• Communication & Presentation Skills
• Problem Solving
• Collaboration
• Accountability

Why Beasley Media Group?

Beasley Media Group delivers influential local content and innovative marketing solutions across radio, digital, podcasting, events, esports, and emerging media platforms. We offer a collaborative culture, entrepreneurial environment, and the opportunity to help businesses grow through powerful multimedia marketing solutions.

Beasley Media Group is an Equal Opportunity Employer.