Digital Retail Strategy Lead

Caterpillar Inc.; United States; On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plans

HSA and FSAs

Career development

Job summary

Caterpillar Inc. is seeking a Prime Digital Consultant to shape the digital retail customer experience for the Building Construction Products division.

You will lead cross-functional collaboration to understand needs and identify opportunities across the online journey. Responsibilities include developing digital retail strategy, documenting capabilities with Cat Digital, and analyzing market trends to inform roadmap decisions.

Qualifications

• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.
• Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.
• Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.
• Strong analytical skills with experience leveraging customer insights, behavioral data, market trends, and performance metrics to drive decisions.
• Experience managing or influencing digital product initiatives across multiple stakeholder groups.
• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.
• Proven ability to prioritize competing demands and operate effectively in a fast-paced, matrixed environment.

Responsibilities

• Develops, maintains, and communicates the digital retail strategy aligned to BCP priorities and growth objectives.
• Documents capabilities, requirements with Cat Digital team to support feature creation.
• Uses customer engagement data to assess strategy effectiveness and pivot as needed.
• Drives cross-functional stakeholder alignment and communicates goals and roadmap execution.
• analyzes market trends, user behavior, and product performance to inform roadmap decisions.
• Reviews the impact of new features and scales successful capabilities regionally or globally.

Skills

Digital product management

Customer experience

E-commerce

Data analysis

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor’s degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field

Job description

Caterpillar Inc. is seeking a Prime Digital Consultant to shape the digital retail customer experience for the Building Construction Products division.

You will lead cross-functional collaboration to understand needs and identify opportunities across the online journey. Responsibilities include developing digital retail strategy, documenting capabilities with Cat Digital, and analyzing market trends to inform roadmap decisions.