Prime Digital Consultant

Caterpillar Brazil; Cary (NC); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plans

Health Savings Account (HSA)

Job summary

Caterpillar Inc. in Cary, NC, seeks a Prime Digital Consultant to shape the digital retail experience for the Building Construction Products division.

You will lead cross‑functional teams and translate customer needs into practical product capabilities and roadmaps. You will analyze market trends and user behavior to inform decisions, measure success, and scale features regionally or globally, collaborating with Cat Digital and business partners.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.
• Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.
• Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.
• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.

Responsibilities

• Develops, maintains, and communicates the digital retail strategy, while ensuring alignment to the BCP division's priorities and growth objectives.
• Main areas of focus include Online Machine Inventory and Build & Price experiences.
• Documents capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the digital retail experience.
• Utilizes customer engagement data to understand the effectiveness of strategy implementation, while being able to pivot to address new opportunities as they arise.
• Drives cross-functional stakeholder alignment and provides communications regarding project goals and the overall roadmap execution.
• Analyzes market trends, user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.
• Monitors and reviews effectiveness of digital product capabilities and new-feature launches and recommends elements to scale at a regional or global level.

Skills

Customer Focus

Strategic planning

Strategic thinking

Relationship Management

Influencing

Education

Bachelor's degree

Job description

Career Area: Marketing

Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary

The Prime Digital Consultant shapes and leads the digital retail customer experience strategy for Caterpillar’s Building Construction Products (BCP) division. In this role, you will work cross-functionally to understand needs, identify opportunities, and support solutions that create a more seamless and positive digital experience throughout the online customer retail journey.

What You Will Do (Job Duties):

• Develops, maintains, and communicates the digital retail strategy, while ensuring alignment to the BCP division’s priorities and growth objectives.
• Main areas of focus include Online Machine Inventory and Build & Price experiences.
• Documents capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the digital retail experience.
• Utilizes customer engagement data to understand the effectiveness of strategy implementation, while being able to pivot to address new opportunities as they arise.
• Drives cross-functional stakeholder alignment and provides communications regarding project goals and the overall roadmap execution.
• Analyzes market trends, user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.
• Monitors and reviews effectiveness of digital product capabilities and new-feature launches and recommends elements to scale at a regional or global level.

What You Will Have (Core Skills):

• Customer Focus: Ability to understand customer experience needs and translate into practical solutions, and support actions that improve the overall digital experience.
• Strategic planning: Influences development, communication, and execution of the BCP division’s digital strategy, initiative roadmap.
• Strategic thinking: Maintains a big-picture view of opportunities and competitive dynamics across the BCP division’s digital retail experience.
• Relationship Management: Ability to build trust, manage expectations, and maintain productive working relationships with direct team members and internal partners.
• Influencing: Ability to listen actively, develop persuasive recommendations, and gain alignment across teams without relying on direct authority.

Top Candidates Will Also Have Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.

• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.
• Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.
• Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.
• Strong analytical skills with experience leveraging customer insights, behavioral data, market trends, and performance metrics to drive decisions.
• Experience managing or influencing digital product initiatives across multiple stakeholder groups.
• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.
• Proven ability to prioritize competing demands and operate effectively in a fast-paced, matrixed environment.

Additional Information

• The position is located in Cary, North Carolina
• Relocation assistance is available
• Visa sponsorship and ISE are not available
• Expected travel in this role is 20% domestic and international
• Caterpillar requires employees to work onsite 5 days a week when not traveling

Summary Pay Range: $128,470.00 - $192,710.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

• Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part‑time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.

Qualified applicants of any age are encouraged to apply.

There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.