Digital Retail Strategy Lead

Caterpillar Brazil; Cary (NC); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plans

Health Savings Account (HSA)

Job summary

Caterpillar Inc. in Cary, NC, seeks a Prime Digital Consultant to shape the digital retail experience for the Building Construction Products division.

You will lead cross‑functional teams and translate customer needs into practical product capabilities and roadmaps. You will analyze market trends and user behavior to inform decisions, measure success, and scale features regionally or globally, collaborating with Cat Digital and business partners.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.
• Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.
• Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.
• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.

Responsibilities

• Develops, maintains, and communicates the digital retail strategy, while ensuring alignment to the BCP division's priorities and growth objectives.
• Main areas of focus include Online Machine Inventory and Build & Price experiences.
• Documents capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the digital retail experience.
• Utilizes customer engagement data to understand the effectiveness of strategy implementation, while being able to pivot to address new opportunities as they arise.
• Drives cross-functional stakeholder alignment and provides communications regarding project goals and the overall roadmap execution.
• Analyzes market trends, user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.
• Monitors and reviews effectiveness of digital product capabilities and new-feature launches and recommends elements to scale at a regional or global level.

Skills

Customer Focus

Strategic planning

Strategic thinking

Relationship Management

Influencing

Education

Bachelor's degree

Job description

Caterpillar Inc. in Cary, NC, seeks a Prime Digital Consultant to shape the digital retail experience for the Building Construction Products division.

You will lead cross‑functional teams and translate customer needs into practical product capabilities and roadmaps. You will analyze market trends and user behavior to inform decisions, measure success, and scale features regionally or globally, collaborating with Cat Digital and business partners.