Aftermarket Digital Experience Lead (BCP)

Caterpillar Inc.; Cary (NC); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plans

Job summary

Caterpillar Inc. is seeking an Aftermarket Digital Consultant to lead the aftermarket digital experience strategy for the Building Construction Products division. You will work cross-functionally to translate needs into customer-centered online journeys after purchase.

The role requires 5+ years in digital product management or related fields, strong cross-functional collaboration, and a data-driven approach to roadmap decisions. Onsite work is required with travel up to 20%.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or related role.
• Experience translating customer, business, and technical requirements into digital product capabilities and roadmaps.
• Experience working cross-functionally with stakeholders, software teams, UX designers, and product owners.
• Strong analytical skills using customer insights, data, trends to drive decisions.
• Experience leading or influencing digital product initiatives across multiple groups.
• Excellent written and verbal communication, including requirements docs and exec presentations.
• Ability to prioritize competing demands in a fast-paced, matrixed environment.

Responsibilities

• Define post-purchase digital experience for Building Construction Product customers on Caterpillar platforms.
• Document capabilities and requirements with Cat Digital to support feature creation.
• Analyze market trends, user behavior, and product performance to inform roadmaps.
• Ensure alignment of projects with stakeholders and development partners.
• Monitor effectiveness of digital capabilities and scale successful features regionally or globally.
• Define prioritized service events strategy for BCP customers.

Skills

Customer focus

Strategic planning

Strategic thinking

Relationship management

Influencing

Problem solving

Cross-functional collaboration

Communication

Education

Bachelor's degree

Job description

Caterpillar Inc. is seeking an Aftermarket Digital Consultant to lead the aftermarket digital experience strategy for the Building Construction Products division. You will work cross-functionally to translate needs into customer-centered online journeys after purchase.

The role requires 5+ years in digital product management or related fields, strong cross-functional collaboration, and a data-driven approach to roadmap decisions. Onsite work is required with travel up to 20%.