Post-Purchase Digital Experience Lead

Caterpillar Brazil; Cary, Northern (NC, KY); Hybrid; USD 128,000 - 193,000; Full time

Job summary

Caterpillar Inc. in Cary, NC is seeking an Aftermarket Digital Consultant to lead the post-purchase digital experience strategy for Building Construction Products.

You will collaborate across teams to translate customer needs into platform capabilities, and define how digital features support the customer journey after purchase. The role emphasizes cross-functional coordination, strategic thinking, and measurement of product performance.

Qualifications

• Understanding customer experience needs and translating into actionable digital solutions.
• Ability to plan and influence the digital strategy and roadmap for the division.
• Analyzing market trends, user behavior, and product performance to inform decisions.
• Experience collaborating across business stakeholders, software teams, and UX.
• Strong written and verbal communication for requirements and executive presentations.

Responsibilities

• Define post-purchase digital experience for Building Construction Product customers within Caterpillar's digital platforms.
• Document capabilities and requirements with Cat Digital to support feature creation.
• Analyze market trends and user data to inform roadmaps and measure success.
• Monitor feature launches and scale successful elements regionally or globally.
• Define prioritized service events and digital offerings aligned with strategic objectives.

Skills

Customer Focus

Strategic planning

Strategic thinking

Relationship Management

Influencing

Problem Solving

Education

Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field

Job description

Caterpillar Inc. in Cary, NC is seeking an Aftermarket Digital Consultant to lead the post-purchase digital experience strategy for Building Construction Products.

You will collaborate across teams to translate customer needs into platform capabilities, and define how digital features support the customer journey after purchase. The role emphasizes cross-functional coordination, strategic thinking, and measurement of product performance.