Aftermarket Digital Experience Strategist

Caterpillar Financial Services Corporation; Cary (NC); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical insurance

401(k) savings plan

Health Savings Account

Flexible Spending Accounts

Career development

Incentive bonus

Job summary

Caterpillar Inc. is seeking an Aftermarket Digital Consultant to lead the post-purchase digital experience for Building Construction Products.

You will work cross-functionally to capture needs, define capabilities, and drive customer-centered solutions across Caterpillar's digital platforms. The role requires 5+ years in digital product management or related fields, strong analytical skills, and ability to influence stakeholders in a fast-paced, matrixed environment.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or related role.
• Experience translating customer, business, and technical requirements into digital product capabilities and roadmaps.
• Demonstrated ability to work cross-functionally with business stakeholders, software teams, UX designers, and product owners.
• Strong analytical skills using customer insights, behavioral data, market trends, and metrics to drive decisions.
• Experience managing or influencing digital product initiatives across multiple stakeholder groups.
• Excellent written and verbal communication skills, including documentation and executive presentations.
• Ability to prioritize competing demands in a fast-paced, matrixed environment.

Responsibilities

• Define post-purchase digital experience for Building Construction Product customers across Caterpillar's digital platforms.
• Document capabilities and requirements with Cat Digital to support feature creation.
• Analyze trends, user behavior, and product performance to inform roadmaps and measure success.
• Ensure alignment of goals with stakeholders and development partners.
• Monitor new features and scale successful elements regionally or globally.
• Define prioritized service events strategy for BCP customers.

Skills

Customer Focus

Strategic planning

Strategic thinking

Relationship Management

Influencing

Problem Solving

Education

Bachelor's degree

Job description

Caterpillar Inc. is seeking an Aftermarket Digital Consultant to lead the post-purchase digital experience for Building Construction Products.

You will work cross-functionally to capture needs, define capabilities, and drive customer-centered solutions across Caterpillar's digital platforms. The role requires 5+ years in digital product management or related fields, strong analytical skills, and ability to influence stakeholders in a fast-paced, matrixed environment.