Post-Purchase Digital Experience Lead

Socket.dev; Cary (NC); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401(k)

HSA

FSAs

Career development

Incentive bonus

Job summary

Caterpillar Inc. is seeking an Aftermarket Digital Consultant to lead the post-purchase digital experience strategy for the Building Construction Products division. You will work cross-functionally to translate customer needs into scalable digital features and roadmaps that enhance the online journey.

Ideal candidates bring 5+ years in digital product management and strong analytical abilities. This onsite role at Cary, NC offers relocation support and up to 20% travel, with a competitive pay

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.
• Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.
• Strong analytical skills with customer insights, behavioral data, market trends, and performance metrics to drive decisions.
• Experience managing or influencing digital product initiatives across multiple stakeholder groups.
• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.

Responsibilities

• Define post-purchase digital experience for Building Construction Product customers within Caterpillar’s digital platforms.
• Document capabilities, experiential and business requirements with Cat Digital to support feature creation.
• Analyze market trends, user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions.
• Ensure alignment of project goals with key stakeholders and strategic partners.
• Monitor and review effectiveness of digital product capabilities and new-feature launches.
• Define Prioritized Service Events strategy for BCP customers including digital integrated offerings.

Skills

Customer Focus

Strategic planning

Strategic thinking

Relationship Management

Influencing

Problem Solving

Education

Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field

Job description

Caterpillar Inc. is seeking an Aftermarket Digital Consultant to lead the post-purchase digital experience strategy for the Building Construction Products division. You will work cross-functionally to translate customer needs into scalable digital features and roadmaps that enhance the online journey.

Ideal candidates bring 5+ years in digital product management and strong analytical abilities. This onsite role at Cary, NC offers relocation support and up to 20% travel, with a competitive pay