Associate Director, Digital Retail Platform

Jobtailor; Missouri; On-site; USD 150,000 - 210,000; Full time

Job summary

GM seeks a seasoned leader to own the vision and execution of the Digital Retail Platform for GM brands, directing the DRP team and partners to deliver end-to-end customer and dealer experiences.

You will shape the product roadmap, oversee cross-functional programs, and mentor a small team. The role involves executive-level communications and collaboration with senior leaders across regions.

Qualifications

• Bachelor’s degree required; Business, Marketing, or a related area preferred.
• 12+ years of total experience in automotive Digital, Go-to-Market, Marketing, or Sales/Retail required.
• Digital marketing and eCommerce experience preferred.
• Marketing and advertising experience preferred.
• Experience launching and managing automotive retail programs preferred.
• Experience with systems and integrations preferred.
• Project management experience preferred.
• Retail marketing or advertising experience preferred.
• Field or dealer contact experience preferred.
• Master’s degree or MBA preferred.
• Expert digital and technical literacy.
• Strong understanding of automotive consumer shopping behaviors, dealership processes, and dealership culture.
• Ability to plan, execute, and communicate multidimensional projects.
• Proven track record leading innovative business transformation projects.
• Ability to build and maintain strong relationships with diverse stakeholders and senior leaders.
• Strong technical and creative problem-solving skills.
• Highly analytical and data-driven; proficient in consuming market research and insights.
• Proficient communicator able to manage vision and purpose.
• Executive presentation skills, including creating and delivering effective business briefings.
• Ability to develop high-performing and accountable teams across markets and functions.
• Ability to lead, mobilize, and energize a team around common goals.
• Must not require GM immigration sponsorship now or in the future.
• Must be able to work at the Warren, Michigan location at least 3 times per week, or at another frequency dictated by the manager.

Responsibilities

• Develop the ongoing vision and oversee execution of end-to-end Customer Experience and Dealer Experience for each GM brand’s Digital Retail Platform.
• Lead the DRP team, technology partner, and cross-functional organizations in planning, execution, communication, and training.
• Lead the future product roadmap and deliver continuous platform enhancements.
• Maintain a platform mindset while planning, developing, and executing new features and enhancements.
• Develop and optimize a frictionless, integrated consumer retail journey connecting customers with GM dealers.
• Develop and optimize the dealer interface and enable integration with existing dealership processes.
• Drive customer and dealer adoption and utilization to increase online retail sales and dealership utilization.
• Collaborate with cross-functional leaders and Dealer Innovation & Strategy team members on scalable dealer and customer solutions.
• Oversee platform operations, project management tracking, annual operating budget, and technology partner contractual obligations.
• Guide, review, and approve working deliverables from the GM DRP team.
• Present business updates and product demonstrations to GM leadership, GM brands, the Dealer Executive Board, and Dealer Councils.
• Manage the technology partner relationship to improve productivity, product quality, and performance.
• Lead and mentor a small team responsible for brand DRP launches and maintenance.
• Set goals and expectations, provide feedback, and support high performance.
• Foster an inclusive environment and develop team members through one-on-ones, career conversations, and targeted development opportunities.

Skills

Digital Retail Platform Development

Project Management

Executive Presentation Skills

Team Leadership

Go-to-Market Strategy

Data Analysis

Systems Integration

Education

Bachelor's Degree

Master's Degree or MBA

Tools

CRM/ERP Integrations

Analytics Tools

Job description

• Develop the ongoing vision and oversee execution of end-to-end Customer Experience and Dealer Experience for each GM brand’s Digital Retail Platform
• Lead the DRP team, technology partner, and cross-functional organizations in planning, execution, communication, and training
• Lead the future product roadmap and deliver continuous platform enhancements
• Maintain a platform mindset while planning, developing, and executing new features and enhancements
• Develop and optimize a frictionless, integrated consumer retail journey connecting customers with GM dealers
• Develop and optimize the dealer interface and enable integration with existing dealership processes
• Drive customer and dealer adoption and utilization to increase online retail sales and dealership utilization
• Collaborate with cross-functional leaders and Dealer Innovation & Strategy team members on scalable dealer and customer solutions
• Oversee platform operations, project management tracking, annual operating budget, and technology partner contractual obligations
• Guide, review, and approve working deliverables from the GM DRP team
• Present business updates and product demonstrations to GM leadership, GM brands, the Dealer Executive Board, and Dealer Councils
• Manage the technology partner relationship to improve productivity, product quality, and performance
• Lead and mentor a small team responsible for brand DRP launches and maintenance
• Set goals and expectations, provide feedback, and support high performance
• Foster an inclusive environment and develop team members through one-on-ones, career conversations, and targeted development opportunities

Requirements

• Bachelor’s degree required; Business, Marketing, or a related area preferred
• 12+ years of total experience in automotive Digital, Go-to-Market, Marketing, or Sales/Retail required
• Digital marketing and eCommerce experience preferred
• Marketing and advertising experience preferred
• Experience launching and managing automotive retail programs preferred
• Experience with systems and integrations preferred
• Project management experience preferred
• Retail marketing or advertising experience preferred
• Field or dealer contact experience preferred
• Master’s degree or MBA preferred
• Expert digital and technical literacy
• Strong understanding of automotive consumer shopping behaviors, dealership processes, and dealership culture
• Ability to plan, execute, and communicate multidimensional projects
• Proven track record leading innovative business transformation projects
• Ability to build and maintain strong relationships with diverse stakeholders and senior leaders
• Strong technical and creative problem-solving skills
• Highly analytical and data-driven; proficient in consuming market research and insights
• Proficient communicator able to manage vision and purpose
• Executive presentation skills, including creating and delivering effective business briefings
• Ability to develop high-performing and accountable teams across markets and functions
• Ability to lead, mobilize, and energize a team around common goals
• Must not require GM immigration sponsorship now or in the future
• Must be able to work at the Warren, Michigan location at least 3 times per week, or at another frequency dictated by the manager

Core Competencies

Demonstrates expertise in developing and executing customer and dealer experiences within the automotive digital retail space, leveraging strong project management and digital marketing skills to drive adoption and enhance platform performance.

Highest-signal resume keywords

• Digital Marketing Experience
• Project Management Experience
• Automotive Retail Program Management
• Executive Presentation Skills
• Team Leadership and Development

ATS Optimization Keywords

Hard Skills

• Digital Retail Platform Development
• ECommerce Strategy
• Data Analysis
• Systems Integration
• Market Research Proficiency
• Business Transformation Leadership
• Automotive Consumer Behavior Understanding
• Retail Marketing
• Advertising Management
• Technical Literacy

Soft Skills

• Strong Relationship Building
• Creative Problem-solving
• Effective Communication
• Team Mobilization
• Inclusive Leadership

Certifications & Qualifications

• Bachelor's Degree
• Master's Degree or MBA

Industry Keywords

• Automotive Industry
• Dealer Experience
• Customer Experience
• Go-to-Market Strategy
• Retail Sales