Retail Innovation Manager — Digital Retail & Dealer Strategy

General Motors; Denver (CO); On-site; USD 102,000 - 136,000; Full time

Job summary

General Motors is seeking a Retail Innovation Manager to drive the Sales & Services Retailing Model across dealer networks. You will lead DRP and CarBravo initiatives, guide dealers through implementation, and translate corporate strategy into regional action while traveling up to half the year.

Top candidates have 5–7+ years in automotive sales/retail innovation, Bachelor’s degree, strong data analytics, and a proven ability to build relationships and deliver customer-centric retail

Qualifications

• Bachelor's degree
• 5-7+ years of experience in sales, dealership, retail innovation, or field automotive or operations
• Experience as a District Sales Manager or similar role in automotive/field space
• Proven ability to lead sales growth, support transformational change, and enhance customer service
• Adept at building and maintaining relationships across all levels of the business
• Strong analytical, negotiation, and problem-solving skills
• Travel up to 50% for regional business, dealer visits, and events

Responsibilities

• Lead enrollment, launch, and facilitation of major retail initiatives like CarBravo and DRP
• Guide dealers through full DRP implementation lifecycle: onboarding, training, utilization tracking, performance review
• Drive execution of GM's retail strategy into actionable regional plans
• Foster relationships with dealers, leadership, and external partners
• Support dealer mobilization for Mobile Service+, Vehicle Ordering, and Fulfillment Center integration
• Ensure local program customization while maintaining consistency and scalability
• Provide data-driven insights to influence strategy and identify performance trends
• Travel extensively to sites and events as required

Skills

Sales experience

Strategic thinking

Data analytics

Relationship building

Communication

Project management

Education

Bachelor's degree

Tools

Digital Retail Platform (DRP)

CarBravo

MS+ Dealer visits

Retail technology systems

Job description

General Motors is seeking a Retail Innovation Manager to drive the Sales & Services Retailing Model across dealer networks. You will lead DRP and CarBravo initiatives, guide dealers through implementation, and translate corporate strategy into regional action while traveling up to half the year.

Top candidates have 5–7+ years in automotive sales/retail innovation, Bachelor’s degree, strong data analytics, and a proven ability to build relationships and deliver customer-centric retail