Digital Product Owner — Website Strategy & UX

Lincoln Financial Group; Radnor (Delaware County); Hybrid; USD 97,000 - 176,000; Full time

Benefits offered by this job

Leadership development

Tuition assistance

Free financial counseling

Flexible work arrangements

Modern tools training

Job summary

Lincoln Financial Group seeks a Digital Product Owner – Website to drive the roadmap, backlog, and optimization of Lincoln’s public-facing site. You’ll translate business vision into technical requirements and work with cross-functional teams to align on goals and delivery.

You will partner with stakeholders to define KPIs, oversee complex product initiatives, and ensure regulatory and editorial standards are met before publication.

Qualifications

• Bachelor's degree or equivalent work experience.
• 5–7+ years in business analysis, project management, or digital product ownership for a public-facing website.
• Experience with CMS, SEO, AEO, and web analytics; financial services or regulated industry is a plus.
• Experience with Jira and Adobe Workfront is preferred.

Responsibilities

• Partner with stakeholders and web team on content strategy and UX.
• Monitor SEO, AEO, and site performance; prioritize backlog items and drive improvements.
• Collaborate with legal, compliance, and brand teams to meet regulatory requirements before publication.
• Lead requirements gathering on epics and document story details.
• Define KPIs and goals for complex product offerings with stakeholders.
• Propose solutions, assess alternatives, and identify gaps based on product knowledge.
• Translate business vision into technical requirements and tactics for development.
• Gather and support prioritization of complex product requirements with management.

Skills

CMS

SEO

AEO

Web analytics

Education

Bachelor's degree

Tools

Jira

Adobe Workfront

Job description

Lincoln Financial Group seeks a Digital Product Owner – Website to drive the roadmap, backlog, and optimization of Lincoln’s public-facing site. You’ll translate business vision into technical requirements and work with cross-functional teams to align on goals and delivery.

You will partner with stakeholders to define KPIs, oversee complex product initiatives, and ensure regulatory and editorial standards are met before publication.