Digital Product Owner - Website

Lincoln Financial Group; Radnor (Delaware County); Hybrid; USD 97,000 - 176,000; Full time

Benefits offered by this job

Leadership development

Tuition assistance

Free financial counseling

Flexible work arrangements

Modern tools training

Job summary

Lincoln Financial Group seeks a Digital Product Owner – Website to drive the roadmap, backlog, and optimization of Lincoln’s public-facing site. You’ll translate business vision into technical requirements and work with cross-functional teams to align on goals and delivery.

You will partner with stakeholders to define KPIs, oversee complex product initiatives, and ensure regulatory and editorial standards are met before publication.

Qualifications

• Bachelor's degree or equivalent work experience.
• 5–7+ years in business analysis, project management, or digital product ownership for a public-facing website.
• Experience with CMS, SEO, AEO, and web analytics; financial services or regulated industry is a plus.
• Experience with Jira and Adobe Workfront is preferred.

Responsibilities

• Partner with stakeholders and web team on content strategy and UX.
• Monitor SEO, AEO, and site performance; prioritize backlog items and drive improvements.
• Collaborate with legal, compliance, and brand teams to meet regulatory requirements before publication.
• Lead requirements gathering on epics and document story details.
• Define KPIs and goals for complex product offerings with stakeholders.
• Propose solutions, assess alternatives, and identify gaps based on product knowledge.
• Translate business vision into technical requirements and tactics for development.
• Gather and support prioritization of complex product requirements with management.

Skills

CMS

SEO

AEO

Web analytics

Education

Bachelor's degree

Tools

Jira

Adobe Workfront

Job description

Be Aware of Fraudulent Recruiting Activities: Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e‑mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at [e-mail] if you encounter a recruiter or see a job opportunity that seems suspicious.

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Alternate Locations: Radnor, PA (Pennsylvania)

Work Arrangement:

Hybrid : Employee will work 3 days a week in a Lincoln office

Relocation assistance:is not available for this opportunity.

Requisition #:76508

The Role at a Glance

The Digital Product Owner – Website will provide subject matter expertise and direction as a key stakeholder on complex projects/initiatives to deliver products that achieve business objectives and improve customer satisfaction. This role owns execution of the roadmap, backlog, and day-to-day optimization of Lincoln’s public-facing website, delivering against the web strategy to ensure execution supports enterprise brand, marketing, communication, operational and business goals. They will translate and convey the overall business vision into technical requirements and tactics for specific products. They will define and prioritize the product backlog and set quality standards for delivery while ensuring that complex information technology solutions meet the needs, goals and objectives of the business.

What you'll be doing

• Partnering with stakeholders and other members of the web team and Creative Service on content strategy and UX.
• Monitoring SEO, AEO, and site performance metrics for assigned platform and prioritizing backlog items to drive improvement, partnering with Web Strategy leadership on broader optimization priorities and reporting.
• Partnering with stakeholders across the enterprise, legal, compliance, and brand teams to confirm regulatory and editorial requirements are met prior to publication.
• Leading requirements gathering effort on epics and documenting story details based on the epics.
• Directing, advising and collaborating with internal and/or external stakeholders to determine Key Performance Indicators (KPI's) and goals for complex product offering(s).
• Proposing solutions to stated business problems, assessing alternative solutions and identifying gaps based on knowledge of the product and how clients use the product.
• Translating and conveying the overall business vision into technical requirements and tactics for product development.
• Collaborating with key stakeholders and/or management to gather and support prioritization of complex product requirements, providing recommendations, as appropriate.
• Serving as key decision maker on priorities of product backlog, and working to ensure that all stakeholders are aligned at each stage of the development lifecycle.
• Managing dependencies in and across sprints and releases.
• Providing direction and collaborating effectively with appropriate stakeholders on complex issues and conflicts that impact time, cost, scope, quality and risk of assigned projects.
• Providing subject matter expertise to clarify development requirements.
• Serving as a mentor and sharing knowledge with more junior team members.
• Leveraging data to influence and measure the overall adoption strategy to ensure deliverables, ROI, and key objectives are met.
• Providing direction on complex assignments, projects, and/or initiatives to build and enhance capability.
• Providing a complex understanding the business and product usage to contribute to the program vision and roadmap development.

What we're looking for

• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
• 5 – 7+ Years of experience in Business Analysis, Project Management, or digital product/platform ownership for a public-facing website that directly aligns with the specific responsibilities for this position. (Required)
• Experience with content management systems (CMS), SEO, AEO, web analytics tools; financial services or other regulated-industry experience is a plus. (Preferred)
• Experience with Jira and Adobe Workfront (Preferred)

Application Deadline

Applications for this position will be accepted through October, 20, 2026, subject to earlier closure due to applicant volume.

What's it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values andleadership attributes
• Leadership development and virtual training opportunities
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training
• The pay range for this position is$96,900 - $176,200with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e‑mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling [phone].

This Employer Participates in E-Verify. See the E-Verify notices.