Growth-Focused Web Experience Product Manager

BENTLEY SYSTEMS, INC.; Boston (MA); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Bentley Systems seeks a Senior Product Manager for Web Experience & Growth to own the corporate website product vision, roadmap, and platform health. You will bridge marketing, design, and engineering, ensuring fast, testable, and high-converting digital experiences on the Optimizely stack.

Reporting to Digital Growth leadership, you will lead an engineering pod, drive CRO-aligned experiments, and collaborate with regional teams to accelerate traffic and revenue growth in a hybrid model spanning

Qualifications

• 8+ years in digital product management.
• 3+ years owning enterprise CMS and experimentation platforms.
• Experience in B2B enterprise tech and PLG or direct online sales.
• Experience with Agile/Scrum and tooling (Jira/Confluence).
• Executive-level communication and cross-functional leadership.

Responsibilities

• Business Impact Analysis & Strategy: use data to drive roadmap prioritization and tie investments to direct business/revenue growth.
• Own the Web Product Vision: define the roadmap for the corporate website and ensure it supports traffic and revenue growth.
• Component Library Strategy: build a scalable CMS block/library strategy via Optimizely CMS.
• Feature Prioritization: gather stakeholder requirements and prioritize backlog by value and feasibility.
• Platform Ownership & Agile Delivery: govern architecture, performance, security; act as product owner for engineering pod.
• Technical Governance: oversee platform architecture, Core Web Vitals & security.
• Agile Execution: write user stories, acceptance criteria, manage sprints.
• AI & Platform Innovation: explore AI-enabled backlog management and performance testing.
• Cross-Functional Collaboration & Leadership: partner with Marketing, CRO, UX; translate updates for executives.
• Executive Communication & Advocacy: present roadmaps and secure investment for platform upgrades.
• Requires sitting or standing at will while working.

Skills

CMS management

Web analytics

Agile/Scrum

Stakeholder management

Tools

Optimizely CMS

Optimizely Web Experimentation

Jira

Confluence

Job description

Bentley Systems seeks a Senior Product Manager for Web Experience & Growth to own the corporate website product vision, roadmap, and platform health. You will bridge marketing, design, and engineering, ensuring fast, testable, and high-converting digital experiences on the Optimizely stack.

Reporting to Digital Growth leadership, you will lead an engineering pod, drive CRO-aligned experiments, and collaborate with regional teams to accelerate traffic and revenue growth in a hybrid model spanning