Digital Product Analyst

Mabrey Bank; Bixby (OK); On-site; USD 70,000 - 100,000; Full time

Job summary

Mabrey Bank is seeking a Digital Product Analyst to support strategy, performance, administration, and ongoing optimization of consumer and small-business digital products. You’ll be the internal SME and point of contact for assigned digital products, turning customer insights and market trends into improvements that boost adoption and profitability.

This full-time role is based onsite at Mabrey Bank's Bixby, Oklahoma main office.

Qualifications

• Bachelor’s degree in Business, Finance, Information Systems, or a related field.
• Experience working with digital products, technology platforms, or customer-facing applications.
• Strong analytical and problem-solving skills.
• Strong project management and organizational skills.
• Ability to analyze data and translate findings into actionable recommendations.

Responsibilities

• Gather data, document requirements, and coordinate stakeholder input to support product roadmaps and priorities.
• Monitor product usage, adoption, customer engagement, service performance, and KPIs.
• Analyze customer behavior and product performance to identify opportunities for stronger digital adoption.
• Research digital banking trends, competitive offerings, and fintech solutions.
• Develop business requirements, processes, testing plans, and implementation documentation.
• Coordinate user acceptance testing and verify products meet requirements before launch.
• Collaborate with vendors on product enhancements and service issues.

Skills

Data analysis

Problem solving

Project management

Communication skills

Stakeholder collaboration

Education

Bachelor's degree in Business/Finance/IS or related field

Job description

We are seeking a data-driven, customer-focused Digital Product Analyst to support the strategy, performance, administration, and ongoing optimization of consumer and small-business digital products and services.In this role, you will serve as an internal subject-matter expert and day-to-day point of contact for assigned digital products. You will help turn customer insights, performance data, and market trends into product improvements that strengthen adoption, functionality, profitability, and customer experience.What You’ll Do:Support the Director in managing assigned digital banking products and services.Gather data, document requirements, and coordinate stakeholder input to support product roadmaps and strategic priorities.Monitor product usage, adoption, customer engagement, service performance, and key performance indicators.Analyze customer behavior and product performance to identify opportunities for stronger digital adoption and utilization.Research digital banking trends, competitive offerings, and fintech solutions.Recommend product enhancements, upgrades, replacements, or retirement based on analysis and customer needs.Participate in implementations, upgrades, conversions, and major product enhancements.Develop business requirements, process flows, testing plans, and implementation documentation.Coordinate user acceptance testing and help verify products meet business requirements before launch.Partner with vendors on product enhancements, escalations, service issues, and upcoming functionality.Support escalated product-related questions from team members and customers.Model Mabrey Bank’s values of professionalism, stewardship, performance, integrity, reliability, and teamwork.Required Qualifications, Knowledge, Skills and Abilities:Bachelor’s degree in Business, Finance, Information Systems, or a related field; equivalent banking experience may be considered.Experience working with digital products, technology platforms, or customer-facing applications.Strong analytical and problem-solving skills.Strong project management and organizational skills.Ability to analyze data and translate findings into actionable recommendations.Excellent written and verbal communication skills.Preferred Qualifications:Three to five or more years of experience in banking, financial services, digital banking, product management, business analysis, or a related field.Schedule:This is a full-time, exempt position based onsite at our Bixby, Oklahoma main office, requiring a minimum of 40 hours per week. The typical work schedule is Monday through Friday, with hours established by the manager based on business needs. Regular in-person attendance at the Bixby location is required. Additional evening or weekend hours may occasionally be necessary to support business operations.Who We Are:Mabrey Bank is dedicated to providing the personalized service of a family-owned bank, while delivering financial offerings and technologies of larger, national institutions. With a legacy spanning four generations, the Mabrey family has played a pivotal role in providing consistent leadership to both the organization and communities served.Mabrey Bank is an equal opportunity employer. We are continuously committed to providing equal employment to all qualified applicants. Teammates and applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.