Growth-Focused Digital Optimization Analyst

Sunbelt Rentals; Fort Mill (SC); On-site; USD 65,000 - 89,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

401(k) Retirement Plan

Paid Parental Leave

Paid Holidays and Paid Time Off

Tuition Reimbursement

Job summary

Sunbelt Rentals is seeking an Optimization Analyst in Fort Mill, SC to support digital conversion performance through hands-on experimentation, data collection, and site improvements of websites and mobile apps. You will execute A/B tests in Adobe Target, maintain Coveo search relevance, and identify friction points using tools like ContentSquare; ensure data integrity and provide reporting.

Collaborate with Product and Engineering for measurement, monitor KPIs, and help drive measurable

Qualifications

• Bachelor's degree in economics, statistics, data science, business, or related field.
• 1-3 years of hands-on experience in Digital Analytics (GA4, Google Ads, Looker Studio).
• Functional knowledge of Adobe Target or other experimentation tools.
• Ability to clearly explain what happened in the data and meet reporting deadlines consistently.
• Strong analytical and problem-solving skills; able to interpret complex datasets; experience with SQL, PowerBI and data tools.

Responsibilities

• Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests.
• Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas.
• Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
• Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health.
• Collaborate with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases.

Skills

A/B testing

Digital analytics

Data visualization

SQL

Communication

Education

Bachelor's degree in economics, statistics, data science, business, or related field

Tools

Adobe Target

Coveo

Google Analytics

ContentSquare

PowerBI

Looker Studio

Job description

Sunbelt Rentals is seeking an Optimization Analyst in Fort Mill, SC to support digital conversion performance through hands-on experimentation, data collection, and site improvements of websites and mobile apps. You will execute A/B tests in Adobe Target, maintain Coveo search relevance, and identify friction points using tools like ContentSquare; ensure data integrity and provide reporting.

Collaborate with Product and Engineering for measurement, monitor KPIs, and help drive measurable