Digital Newsroom Leader: Growth, SEO & OTT

Nexstar Media Group; Fayetteville (AR); On-site; USD 70,000 - 110,000; Full time

Job summary

KNWA/FOX24, part of Nexstar Media Group, seeks a Digital Media Manager in Fayetteville to drive digital strategy across web, mobile, social, and OTT. You will lead the digital team, set daily priorities, and integrate digital into newsroom workflows.

You will elevate digital storytelling, boost vertical video output, improve SEO, and strengthen the station’s Northwest Arkansas brand through data-driven decisions.

Qualifications

• Bachelor's degree in journalism, communications, digital media, or related field.
• 3+ years of experience in a newsroom or digital content environment.
• Strong leadership and communication skills.
• Expertise in digital publishing, SEO, social media strategy, and analytics tools.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
• Lead daily digital editorial meetings to set priorities and update coverage plans.
• Coordinate with News Director and Assignment Manager for digital-first coverage.
• Ensure stories have both broadcast and digital plans before reporters leave.
• Develop and execute strategies to grow pageviews, video views, app usage, and CTV.
• Monitor real-time analytics and produce weekly/monthly reports.

Skills

Leadership

Digital publishing

SEO

Analytics tools

Social media strategy

Video production knowledge

Collaboration

Education

Bachelor's degree in journalism or related field

Tools

SEO tools

Analytics platforms

Publishing platforms

Job description

KNWA/FOX24, part of Nexstar Media Group, seeks a Digital Media Manager in Fayetteville to drive digital strategy across web, mobile, social, and OTT. You will lead the digital team, set daily priorities, and integrate digital into newsroom workflows.

You will elevate digital storytelling, boost vertical video output, improve SEO, and strengthen the station’s Northwest Arkansas brand through data-driven decisions.