Digital Media Manager – Newsroom

Nexstar Media Group Inc.; Fayetteville (AR); On-site; USD 70,000 - 100,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Media Manager to lead KNWA/FOX24's digital strategy across web, mobile, social, and OTT. You will manage a digital team, set priorities, and drive audience growth while aligning digital with newsroom workflows.

The role emphasizes elevating digital storytelling, increasing vertical video output, improving SEO, and strengthening the station's digital brand in Northwest Arkansas.

Qualifications

• Bachelor's degree in journalism, communications, digital media, or related field.
• 3+ years of experience in a newsroom or digital content environment.
• Strong leadership and communication skills.
• Expertise in digital publishing, SEO, social media strategy, and analytics tools.

Responsibilities

• Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
• Lead daily digital editorial meetings to set priorities and coverage plans.
• Supervise digital producers, social/vertical video producers, and OTT content creators.
• Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption.
• Monitor real-time analytics and produce digital performance reports.
• Ensure content meets accuracy, fairness, and brand voice standards.

Skills

Digital publishing

SEO

Analytics

Social media strategy

Team leadership

Editorial judgment

Education

Bachelor's degree in journalism

Communications or digital media degree

Tools

Analytics platforms

SEO tools

Job description

The Digital Media Manager leads all digital content strategy and execution for the newsroom, ensuring KNWA/FOX24 delivers timely, accurate, and engaging content across web, mobile, social, and OTT platforms. This role manages the digital team, sets daily priorities, drives audience growth, and ensures digital is fully integrated into the newsroom's editorial workflow. The Digital Media Manager is responsible for elevating digital storytelling, increasing vertical video output, improving SEO performance, and strengthening the station's digital brand presence in Northwest Arkansas.

Daily Content Leadership

Oversee all digital publishing across website, mobile app, social media, and OTT platforms. Lead daily digital editorial meetings (10am, 2pm, 4pm) to set priorities and update coverage plans. Coordinate with the News Director and Assignment Manager to ensure digital-first coverage of breaking news. Ensure all stories have both a broadcast and digital plan before reporters leave the newsroom.

Team Management

Supervise digital producers, social/vertical video producers, and OTT content creators. Provide coaching, feedback, and development to strengthen writing, SEO, and digital storytelling skills. Manage schedules to ensure strong coverage during peak digital hours.

Content Strategy & Growth

Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption. Increase vertical video output for TikTok, Instagram Reels, Facebook, and YouTube Shorts. Oversee homepage curation, ensuring top stories are updated frequently and optimized for engagement. Drive OTT content creation and playlist management.

Analytics & Performance

Monitor real-time analytics and adjust coverage accordingly. Produce weekly and monthly digital performance reports for newsroom leadership. Identify trends, high-performing content, and opportunities for improvement.

Quality & Standards

Ensure all digital content meets station standards for accuracy, fairness, and brand voice. Maintain strong SEO practices, headline writing, and metadata usage. Uphold Nexstar digital policies, legal guidelines, and ethical standards.

Collaboration

Work closely with reporters, photographers, producers, and anchors to strengthen digital integration. Partner with promotions and sales on digital initiatives when appropriate. Coordinate with corporate digital teams on best practices, tools, and platform updates.

Qualifications

• Bachelor's degree in journalism, communications, digital media, or related field.
• 3+ years of experience in a newsroom or digital content environment.
• Strong leadership and communication skills.
• Expertise in digital publishing, SEO, social media strategy, and analytics tools.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with vertical video creation and OTT platforms preferred.
• Familiarity with Northwest Arkansas news landscape is a plus.

Core Competencies

• Digital-first mindset
• Strong editorial judgment
• Team leadership and coaching
• SEO and analytics fluencySocial media strategy
• Breaking news urgency
• Creative storytelling
• Collaboration across departments

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.