Digital Newsroom Lead: Growth, SEO & Video Strategy

Nexstar Media Group Inc.; Fayetteville (AR); On-site; USD 70,000 - 100,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Media Manager to lead KNWA/FOX24's digital strategy across web, mobile, social, and OTT. You will manage a digital team, set priorities, and drive audience growth while aligning digital with newsroom workflows.

The role emphasizes elevating digital storytelling, increasing vertical video output, improving SEO, and strengthening the station's digital brand in Northwest Arkansas.

Qualifications

• Bachelor's degree in journalism, communications, digital media, or related field.
• 3+ years of experience in a newsroom or digital content environment.
• Strong leadership and communication skills.
• Expertise in digital publishing, SEO, social media strategy, and analytics tools.

Responsibilities

• Oversee all digital publishing across website, mobile app, social media, and OTT platforms.
• Lead daily digital editorial meetings to set priorities and coverage plans.
• Supervise digital producers, social/vertical video producers, and OTT content creators.
• Develop and execute strategies to grow pageviews, video views, app usage, and CTV consumption.
• Monitor real-time analytics and produce digital performance reports.
• Ensure content meets accuracy, fairness, and brand voice standards.

Skills

Digital publishing

SEO

Analytics

Social media strategy

Team leadership

Editorial judgment

Education

Bachelor's degree in journalism

Communications or digital media degree

Tools

Analytics platforms

SEO tools

Job description

Nexstar Media Group, Inc. is seeking a Digital Media Manager to lead KNWA/FOX24's digital strategy across web, mobile, social, and OTT. You will manage a digital team, set priorities, and drive audience growth while aligning digital with newsroom workflows.

The role emphasizes elevating digital storytelling, increasing vertical video output, improving SEO, and strengthening the station's digital brand in Northwest Arkansas.