Digital Merchandiser: Optimize Product Pages & Content

Mars, Incorporated and its Affiliates; Franklin (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Pet at work

Job summary

Mars Petcare in Franklin, TN seeks a Digital Merchandiser to maximize online exposure by delivering flawless page content, strong product information, and ratings & reviews alignment. This on-site role focuses on optimizing content, navigation, and search to boost conversions for Chewy brands.

You will partner with internal content teams, retailers, and analytics to launch updates, monitor performance, and drive test-and-learn initiatives while staying agile in a fast-paced environment.

Qualifications

• Bachelor’s degree required.
• 2+ years experience in managing brand portfolios online.
• Strong understanding of eCommerce fundamentals.
• Understand core business metrics and how these can be influenced through digital content and shelf principles.
• Prior experience at a large CPG organization, retailer or agency with exposure to data and cross-functional collaboration.
• Ability to benchmark market best practices in search, placement, content & merchandising.
• Strong communication skills to educate & report across metrics.
• Strong negotiator with win-win outcomes.
• Balanced analytical/conceptual skills to optimize page performance.
• Proven project management skills and attention to detail.
• Comfortable in a fast-paced, ambiguous environment.
• Knowledge of Salsify is nice to have.

Responsibilities

• Primary responsibility is perfect digital page: secure best-in-class assets and drive content improvements to boost conversions.
• Ensure all new products and discontinued items go live on retailer sites at launch/discontinuation dates.
• Drive efficiency in content syndication and ratings & reviews to improve speed to market.
• Monitor portfolio and competitors’ search and merchandising strategy; track KPIs and trends.
• Contribute to an always-on optimization process using internal and competitive insights.
• Define and coordinate the execution of the Digital Merchandising strategy on retailer sites and cross-sell/upsell activities.
• Define and measure test-and-learn strategies and KPIs for retailer content.
• Opportunity to expand responsibilities to sales and category analytics.

Skills

eCommerce fundamentals

Content optimization

Content & merchandising analytics

Stakeholder communication

Negotiation

Project management

Handling ambiguity

Salsify knowledge

Education

Bachelor's degree

Tools

Salsify

Job description

Mars Petcare in Franklin, TN seeks a Digital Merchandiser to maximize online exposure by delivering flawless page content, strong product information, and ratings & reviews alignment. This on-site role focuses on optimizing content, navigation, and search to boost conversions for Chewy brands.

You will partner with internal content teams, retailers, and analytics to launch updates, monitor performance, and drive test-and-learn initiatives while staying agile in a fast-paced environment.