Ecommerce Digital Shelf Lead (SEO & Content)

Mars Incorporated in; Chicago (IL); On-site; USD 71,000 - 98,000; Full time

Benefits offered by this job

Company bonus

Mars University access

Learning & development support

Job summary

Mars Incorporated in the United States seeks a Digital Shelf Manager to bring the Mars Wrigley portfolio to life online across ecommerce retailer sites, shaping how shoppers learn and engage with our brands. You will optimize content for search using defined keywords, drive progress in Perfect Digital Store, and publish best-in-class content on retailers like Amazon, Target, Kroger and more.

Collaborate with brands, customer teams and agencies; lead projects, deliver insights, and educate teams

Qualifications

• Fast-paced, dynamic, and ambiguous environment experience.

Responsibilities

• Drive PDS improvements across retailers' pages, focused on perfect page (content & ratings) and perfect position (search) using tools like eFundamentals, Nielsen, and Power BI.
• Develop strategies to win the customer algorithm and syndicate SEO-optimized content with brands, customer teams and agencies.
• Responsible for item setup & content management (Salsify, CXH, Label Insights) & content syndication across customers.
• Partner with internal Studio and team to develop & upload content for products, launches, and discontinuations to ensure live updates.
• Define and implement test & learns across sub-set of online retailers to inform strategies and actions.
• Bring forward insights for Mars Wrigley Company by analyzing competitors' content and search/merchandising strategy.
• Act as a strategic thought leader during key customer meetings delivering insights and digital growth opportunities.
• Lead digital education efforts for internal teams and external retail customers to elevate digital maturity.
• Optimize and update keyword development & optimization and stay current with industry trends and search best practices.
• Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo to strengthen digital muscle.

Skills

Communication skills

Analytical mindset

SEO experience

Project management

Stakeholder relations

Tools

Microsoft Excel

PowerPoint

Job description

Mars Incorporated in the United States seeks a Digital Shelf Manager to bring the Mars Wrigley portfolio to life online across ecommerce retailer sites, shaping how shoppers learn and engage with our brands. You will optimize content for search using defined keywords, drive progress in Perfect Digital Store, and publish best-in-class content on retailers like Amazon, Target, Kroger and more.

Collaborate with brands, customer teams and agencies; lead projects, deliver insights, and educate teams