Ecommerce Digital Shelf Lead

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 71,000 - 98,000; Full time

Benefits offered by this job

Company bonus

Mars University

Competitive benefits

Job summary

Mars, Incorporated and its Affiliates is seeking a Digital Shelf Manager to optimize online content and search performance across major retailers in the US. You will drive the Perfect Digital Store strategy, coordinate with brands, agencies, and internal teams, and ensure timely updates for product launches and discontinuations.

The role requires strong Excel and PowerPoint skills, SEO experience, and proven project management capabilities to improve page performance and consumer engagement.

Qualifications

• Experience optimizing content for search and improving online shelf performance.
• Strong analytical skills and reporting experience with MS Excel and PowerPoint.
• Proven ability to manage projects and coordinate with multiple stakeholders.

Responsibilities

• Drive Perfect Digital Store improvements across retailer pages focusing on content, ratings and search position.
• Develop strategies to win the customer algorithm and syndicate SEO-optimized content with brands and agencies.
• Oversee item setup, content management and syndication across customers (Salsify, CXH, Label Insights).
• Collaborate with internal Studio and teams to upload content for launches, rotations, and discontinuations on retailer sites.
• Lead test-and-learn initiatives across retailers to inform strategy and actions.
• Provide competitive insights on content, search, and merchandising to drive digital growth.
• Be a thought leader in customer meetings and present trends and opportunities.
• Lead digital education efforts to grow digital maturity and omnichannel capabilities.
• Advise on keyword development and industry trends for search optimization.
• Head special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo.

Skills

SEO

Excel

PowerPoint

Analytics

Project management

Stakeholder management

Digital merchandising

Tools

Salsify

CXH

Label Insights

Power BI

eFundamentals

Nielsen

Job description

Mars, Incorporated and its Affiliates is seeking a Digital Shelf Manager to optimize online content and search performance across major retailers in the US. You will drive the Perfect Digital Store strategy, coordinate with brands, agencies, and internal teams, and ensure timely updates for product launches and discontinuations.

The role requires strong Excel and PowerPoint skills, SEO experience, and proven project management capabilities to improve page performance and consumer engagement.