Digital Shelf Manager

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 71,000 - 98,000; Full time

Benefits offered by this job

Company bonus

Mars University

Competitive benefits

Job summary

Mars, Incorporated and its Affiliates is seeking a Digital Shelf Manager to optimize online content and search performance across major retailers in the US. You will drive the Perfect Digital Store strategy, coordinate with brands, agencies, and internal teams, and ensure timely updates for product launches and discontinuations.

The role requires strong Excel and PowerPoint skills, SEO experience, and proven project management capabilities to improve page performance and consumer engagement.

Qualifications

• Experience optimizing content for search and improving online shelf performance.
• Strong analytical skills and reporting experience with MS Excel and PowerPoint.
• Proven ability to manage projects and coordinate with multiple stakeholders.

Responsibilities

• Drive Perfect Digital Store improvements across retailer pages focusing on content, ratings and search position.
• Develop strategies to win the customer algorithm and syndicate SEO-optimized content with brands and agencies.
• Oversee item setup, content management and syndication across customers (Salsify, CXH, Label Insights).
• Collaborate with internal Studio and teams to upload content for launches, rotations, and discontinuations on retailer sites.
• Lead test-and-learn initiatives across retailers to inform strategy and actions.
• Provide competitive insights on content, search, and merchandising to drive digital growth.
• Be a thought leader in customer meetings and present trends and opportunities.
• Lead digital education efforts to grow digital maturity and omnichannel capabilities.
• Advise on keyword development and industry trends for search optimization.
• Head special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo.

Skills

SEO

Excel

PowerPoint

Analytics

Project management

Stakeholder management

Digital merchandising

Tools

Salsify

CXH

Label Insights

Power BI

eFundamentals

Nielsen

Job description

Job Description:

The Digital Shelf Manager plays a critical role in bringing the iconic Mars Wrigley portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Amazon, Target, Kroger, Meijer, Walgreens, CVS, Walmart.com and many more

What are we looking for?

• Comfortable in a fast-paced, dynamic, and ambiguous environment
• Reporting and analytics experience
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience with SEO
• Balanced analytical/conceptual skills to understand and then optimize page performance.
• Proven project management skills, attention to detail, and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders

What will be your key responsibilities?

• Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as eFundamentals, Nielsen, and Power BI.
• Develop strategies to win the customer algorithm and syndicate SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
• Responsible for item setup & content management (Salsify, CXH, Label Insights, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
• Partner internal creative agency (Studio) & team lead to develop & upload content for new products, seasonal rotations, micro-moments, transitioning items, and discontinued products to ensure products are live and updated on retailers’ websites at the respective launch /discontinuation dates.
• Define and implement test & learns across sub-set of online retailers to inform strategies and actions
• Bring forward insights for MWC by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
• Act as a strategic thought leader during key customer meetings (including JPBs), delivering insights, trends, and digital growth opportunities.
• Lead digital education efforts for both internal teams and external retail customers, helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
• Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
• Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo, etc - driving digital muscle with brand teams

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• A strong focus on learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills and experience. The total compensation package for this position will include variable pay, medical and dental benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

$70,963 - $97,574 base salary

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