Digital Shelf Manager

Mars Incorporated in; Chicago (IL); On-site; USD 71,000 - 98,000; Full time

Benefits offered by this job

Company bonus

Mars University access

Learning & development support

Job summary

Mars Incorporated in the United States seeks a Digital Shelf Manager to bring the Mars Wrigley portfolio to life online across ecommerce retailer sites, shaping how shoppers learn and engage with our brands. You will optimize content for search using defined keywords, drive progress in Perfect Digital Store, and publish best-in-class content on retailers like Amazon, Target, Kroger and more.

Collaborate with brands, customer teams and agencies; lead projects, deliver insights, and educate teams

Qualifications

• Fast-paced, dynamic, and ambiguous environment experience.

Responsibilities

• Drive PDS improvements across retailers' pages, focused on perfect page (content & ratings) and perfect position (search) using tools like eFundamentals, Nielsen, and Power BI.
• Develop strategies to win the customer algorithm and syndicate SEO-optimized content with brands, customer teams and agencies.
• Responsible for item setup & content management (Salsify, CXH, Label Insights) & content syndication across customers.
• Partner with internal Studio and team to develop & upload content for products, launches, and discontinuations to ensure live updates.
• Define and implement test & learns across sub-set of online retailers to inform strategies and actions.
• Bring forward insights for Mars Wrigley Company by analyzing competitors' content and search/merchandising strategy.
• Act as a strategic thought leader during key customer meetings delivering insights and digital growth opportunities.
• Lead digital education efforts for internal teams and external retail customers to elevate digital maturity.
• Optimize and update keyword development & optimization and stay current with industry trends and search best practices.
• Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo to strengthen digital muscle.

Skills

Communication skills

Analytical mindset

SEO experience

Project management

Stakeholder relations

Tools

Microsoft Excel

PowerPoint

Job description

The Digital Shelf Manager plays a critical role in bringing the iconic Mars Wrigley portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Amazon, Target, Kroger, Meijer, Walgreens, CVS, Walmart.com and many more

What are we looking for?

• Comfortable in a fast-paced, dynamic, and ambiguous environment
• Reporting and analytics experience
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience with SEO
• Balanced analytical/conceptual skills to understand and then optimize page performance.
• Proven project management skills, attention to detail, and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders

Digital Shelf Manager (Finance)

Job Description:

The Digital Shelf Manager plays a critical role in bringing the iconic Mars Wrigley portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Amazon, Target, Kroger, Meijer, Walgreens, CVS, Walmart.com and many more

What will be your key responsibilities?

• Drive Perfect Digital Store (PDS) improvements across retailers' pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as eFundamentals, Nielsen, and Power BI.
• Develop strategies to win the customer algorithm and syndicate SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
• Responsible for item setup & content management (Salsify, CXH, Label Insights, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
• Partner internal creative agency (Studio) & team lead to develop & upload content for new products, seasonal rotations, micro-moments, transitioning items, and discontinued products to ensure products are live and updated on retailers' websites at the respective launch /discontinuation dates.
• Define and implement test & learns across sub-set of online retailers to inform strategies and actions
• Bring forward insights for MWC by analyzing competitors' content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
• Act as a strategic thought leader during key customer meetings (including JPBs), delivering insights, trends, and digital growth opportunities.
• Lead digital education efforts for both internal teams and external retail customers, helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
• Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
• Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo, etc - driving digital muscle with brand teams

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus

$70,963 - $97,574 base salary

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