Web Merchandiser: Taxonomy, Personalization & Conversions

Hill's Pet Nutrition; Overland Park (KS); On-site; USD 96,000 - 137,000; Full time

Job summary

Hill's Pet Nutrition in Overland Park, Kansas, is seeking a Web Merchandiser to own the end-to-end execution and optimization of our digital shopping experience, driving findability, frictionless engagement, and loyalty across our online channels.

You will bridge user behavior and business growth by using data-driven insights to optimize site taxonomy, cross-sell/upsell opportunities, and personalized journeys, while collaborating with cross-functional teams to deliver high-impact digital

Qualifications

• Bachelor's degree required.
• 3+ years translating web analytics into growth initiatives.
• Hands-on experience with Google Analytics, CMS, PIM, and DAM platforms.
• Ability to extract insights from large datasets and generate reports.

Responsibilities

• Ecosystem optimization: manage site taxonomy, click-flow navigation, attribution, and on-site traffic.
• Testing & Personalization: plan and execute A/B tests and cross-sell/upsell strategies.
• Data & Performance Tracking: monitor, analyze, and report web behavior to derive insights.
• Cross-Functional Collaboration: partner with teams to deliver campaigns on schedule.
• Product Information Management: optimize product data for owned web properties.

Skills

Data-Driven Mindset

Google Analytics

CMS

PIM

DAM

Education

Bachelor's Degree

Tools

CMS

PIM

DAM

Google Analytics

Job description

Hill's Pet Nutrition in Overland Park, Kansas, is seeking a Web Merchandiser to own the end-to-end execution and optimization of our digital shopping experience, driving findability, frictionless engagement, and loyalty across our online channels.

You will bridge user behavior and business growth by using data-driven insights to optimize site taxonomy, cross-sell/upsell opportunities, and personalized journeys, while collaborating with cross-functional teams to deliver high-impact digital