Digital Media Specialist

Epicosity LLC; Sioux Falls (SD); Presencial; USD 52 000 - 76 000; Tempo integral

Resumo da oferta

Epicosity LLC in Sioux Falls, SD is seeking a Digital Media Specialist who engineers campaigns across Google Ads, Meta, LinkedIn, and programmatic display to maximize impact and ROAS. You will own audience targeting, collaborate with creatives on ad copy, and optimize budgets to meet KPIs.

Responsibilities span analytics, dashboarding and regular performance reporting, with a focus on data-driven optimization, bid management, A/B testing, and cross-team strategy alignment for client campaigns.

Qualificações

• Experience planning, building and managing paid media campaigns across multiple platforms.
• Ability to analyze performance data and turn insights into action.
• Familiarity with paid social strategies on major networks and emerging platforms.
• Collaboration with creative and strategy teams to optimize campaigns.

Responsabilidades

• Plan, build, and manage campaigns across Google Ads, Meta, LinkedIn, programmatic display, and beyond
• Develop audience targeting strategies using first-party data, platform audiences, and third-party segments
• Collaborate with the creative team on ad copy, headlines, and CTAs — and use performance data to sharpen them over time
• Manage budgets with precision, optimizing spend to hit client KPIs
• Run ongoing A/B testing, bid management, and creative rotation to continuously improve results
• Monitor campaign performance daily and surface trends, anomalies, and opportunities
• Build and maintain dashboards that turn complex data into clear, actionable insights
• Deliver regular performance reports with analysis, recommendations, and forward-looking strategy
• Track core metrics: impressions, clicks, conversions, CPA, ROAS, and more
• Execute paid social strategies across Meta, LinkedIn, X, TikTok, and emerging platforms
• Manage retargeting and lookalike audience strategies to drive lower-funnel conversions
• Stay current on algorithm updates, ad policy changes, and new formats
• Partner with account teams on integrated media plans that connect paid tactics to bigger campaign goals
• Contribute to client presentations, strategy docs, and QBRs with data-backed insights
• Collaborate with SEO, content, and web teams to align paid and organic efforts
• Proactively bring emerging platform opportunities and beta features to the table

Conhecimentos

Paid media management

Analytics

Paid social

Strategy

Ferramentas

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Programmatic Display

Descrição da oferta de emprego

We're Hiring: Digital Media Specialist | Epicosity | Sioux Falls, SD

At Epicosity, we're a full-service growth partner helping clients in higher education, financial services, and cause marketing build strategies that create real, measurable impact. Our media team is growing — and we're looking for the person who's going to be the technical engine behind it all.

We need a Digital Media Specialist who owns their craft. Someone who doesn't just run campaigns — they engineer them. From paid search and paid social to programmatic, tracking, and analytics, you'll be the execution authority who ensures every dollar works harder and every data point means something.

What You'll Own:

Paid Media Campaign Management

• Plan, build, and manage campaigns across Google Ads, Meta, LinkedIn, programmatic display, and beyond
• Develop audience targeting strategies using first-party data, platform audiences, and third-party segments
• Collaborate with the creative team on ad copy, headlines, and CTAs — and use performance data to sharpen them over time
• Manage budgets with precision, optimizing spend to hit client KPIs
• Run ongoing A/B testing, bid management, and creative rotation to continuously improve results

Analytics & Reporting

• Monitor campaign performance daily and surface trends, anomalies, and opportunities
• Build and maintain dashboards that turn complex data into clear, actionable insights
• Deliver regular performance reports with analysis, recommendations, and forward-looking strategy
• Track core metrics: impressions, clicks, conversions, CPA, ROAS, and more

Paid Social

• Execute paid social strategies across Meta, LinkedIn, X, TikTok, and emerging platforms
• Manage retargeting and lookalike audience strategies to drive lower-funnel conversions
• Stay current on algorithm updates, ad policy changes, and new formats

Strategy & Collaboration

• Partner with account teams on integrated media plans that connect paid tactics to bigger campaign goals
• Contribute to client presentations, strategy docs, and QBRs with data-backed insights
• Collaborate with SEO, content, and web teams to align paid and organic efforts
• Proactively bring emerging platform opportunities and beta features to the table