Paid Media Strategist & Analytics Lead

Epicosity; Sioux Falls (SD); On-site; USD 52,000 - 76,000; Full time

Job summary

Epicosity is seeking a Digital Media Specialist to own paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will drive audience targeting, test ad copy, and optimize budgets to meet client KPIs.

You’ll build dashboards and deliver data-driven recommendations to internal teams and clients. You will collaborate with creative, SEO, and content teams, stay current with platform updates, and ensure campaigns align with brand standards.

Qualifications

• Experience managing paid media across Google Ads, Meta, LinkedIn, and programmatic channels.

Responsibilities

• Paid Media Campaign Management: Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, LinkedIn, programmatic display, and other relevant channels.
• Analytics and Performance Reporting: Monitor campaign performance daily and build dashboards with actionable insights for teams and clients.
• Social Media Advertising: Develop and execute paid social strategies across Meta, LinkedIn, X, TikTok, and other platforms.
• Strategy and Collaboration: Develop integrated media plans with account executives and collaborate with SEO, content, and web teams.

Skills

Analytical mindset

Communication skills

Organized

Proactive problem-solving

Accountability & curiosity

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics 4

Google Tag Manager

Pixel implementation

HubSpot marketing tools

CRM integration

Client-facing dashboards

Job description

Epicosity is seeking a Digital Media Specialist to own paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will drive audience targeting, test ad copy, and optimize budgets to meet client KPIs.

You’ll build dashboards and deliver data-driven recommendations to internal teams and clients. You will collaborate with creative, SEO, and content teams, stay current with platform updates, and ensure campaigns align with brand standards.