Digital Media Operations Specialist

Paulsen; Sioux Falls (SD); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Paid time off for vacations and illness

Competitive benefits package

Quarterly bonuses

Job summary

Paulsen is seeking a Digital Media Specialist in Sioux Falls, South Dakota. In this role, you will develop, launch, and optimize digital marketing campaigns across multiple channels, collaborating closely with creative and account teams. Ideal candidates have a Bachelor’s degree in Digital Media or Marketing and 1+ years of relevant experience.

The position offers competitive benefits, paid time off, and opportunities for growth as part of an agency recognized for its excellence in the ag and rural lifestyle sectors.

Qualifications

• 1+ years of experience in digital, social media, or online marketing.
• Experience with SEM/Paid Search (Google Ads, Bing).
• Experience with Paid Social (Facebook, Instagram, LinkedIn).

Responsibilities

• Assist in media planning by developing channel recommendations and audience targeting strategies.
• Build and launch campaigns across Google Ads and Meta Ads.
• Compile and analyze campaign data to build actionable reports.

Skills

Media planning

Data analysis

Digital campaigns

Attention to detail

Communication skills

Education

Bachelor’s degree in Digital Media or Marketing

Tools

Google Ads

Google Analytics

Meta Ads

TapClicks

Excel

Job description

As a Digital Media Specialist here at Paulsen, you’ll play a key role in developing, launching, and optimizing digital campaigns across multiple channels. This includes media planning, managing, and trafficking digital creative assets. You’ll collaborate closely with developers, creatives, and account service teams to achieve client goals through data-driven, well-executed marketing strategies.

What We’re Looking For

• Bachelor’s degree in Digital Media, Marketing, or equivalent experience
• 1+years of related experience in digital, social media, or online marketing
• Strong attention to detail with excellent organizational and time management skills
• Ability to plan, execute, and optimize multi-channel digital campaigns
• Understanding of paid media tactics (Display, Native, SEM, and Social)
• Comfortable analyzing campaign data and turning insights into strategic recommendations
• Strong written and verbal communication skills
• Curious and proactive mindset with an interest in new digital trends and platforms, and emerging AI marketing tools

What You’ll Do

• Assist in media planning by developing channel recommendations, audience targeting strategies, and budget allocations aligned with client objectives.
• Build and launch campaigns across Google Ads, Meta Ads, and programmatic platforms.
• Manage the trafficking of digital creative assets across display, native, video, and social placements.
• Monitor pacing and performance, adjusting bids, audiences, and creative as needed to meet KPIs, leveraging AI-driven bidding strategies and optimizations where applicable.
• Compile and analyze campaign data to build actionable reports and performance insights.
• Collaborate with internal teams to align creative messaging and media strategy.
• Stay current with emerging platforms, ad technologies (AI workflows), and trends to inform planning and optimization strategies.

Technical Qualifications

• Experience with SEM/Paid Search (Google Ads, Bing)
• Experience with Paid Social (Facebook, Instagram, LinkedIn)
• Experience with Media Planning tools or methodologies (budget allocation, audience strategy, etc.)
• Google Analytics experience and certification(s)
• Google Ads experience and certification(s)
• Experience with SEO fundamentals

Bonus Qualifications

• Experience with TapClicks, Google Looker Studio (Data Studio), and Excel for data visualization
• Familiarity with utilizing AI platforms (ChatGPT, Gemini) for workflow automation, A/B testing ideation, or organizing data
• Experience with Campaign Manager 360, Google Display & Video 360, or similar ad management systems
• Familiarity with Google Tag Manager and basic pixel implementation
• Working knowledge of HTML
• TikTok and Snapchat Advertising
• Experience with Adobe Creative Suite

What Comes with the Job

• Paid time off for vacations and illness
• Competitive benefits package
• Generous SEP contributions, quarterly bonuses, and monthly incentives

Paulsen is located in Sioux Falls, South Dakota, a mid-sized community ranked by Next Generation Consulting as a Top 10 “Hotspot for Young, Talented Workers.” Sioux Falls is also a Forbes “Top Small City for Business.” Paulsen is among the top 10 ag and rural lifestyle agencies in the country, per Agri Marketing’s Marketing Services Guide.