Media Buyer / Planner

Epicosity; Sioux Falls (SD); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Paid time off & holidays

401(k) with company match

Health, dental and vision insurance; H

EAP

Professional development incl. certs

Flexible scheduling and remote options

Profit sharing

Craft Beer Fridays

Job summary

Epicosity, based in Sioux Falls, is seeking a Media Planner/Buyer to craft and own integrated media plans across traditional and digital channels. You’ll lead radio, broadcast, print, and outdoor buys, and guide digital media direction with our teams to ensure campaigns launch on time and on budget.

You bring 2–4 years of planning and buying experience, strong budget management skills, and fluency with GRPs, CPM, Nielsen/Comscore, and programmatic basics.

Qualifications

• 2–4 years of media planning and buying experience.
• Hands-on buying experience in radio, broadcast/cable TV, print and outdoor.
• Knowledge of GRPs, reach, frequency, CPM; Nielsen or Comscore.
• Experience managing budgets, pacing and vendor invoices.
• Understanding of how search, social and programmatic fit into an integrated plan.
• Strong Excel / Google Sheets and communication skills.
• Detail-first mindset: verify dates, budgets and specs before going live.
• Bonus: higher ed, government or financial services experience; Bionic, Workamajig or The Trade Desk experience.

Responsibilities

• Turn client briefs into integrated media strategies, covering channel mix, budgets, flight timing and KPIs.
• Build plans in Bionic and present your recommendations to clients and internal teams.
• Partner with Strategy & Insights to define audiences and the channels that reach them.
• Negotiate and buy radio, broadcast and cable TV, print and outdoor.
• Secure strong rates, added value and premium placements through vendor relationships.
• Manage trafficking, insertion orders and schedules.
• Give our Digital Media Specialist direction on search, paid social and programmatic.
• Own campaign budgets from plan to reconciliation, monitoring pacing and fixing issues inside the flight.
• Analyze cross-channel performance and share insights and optimizations with clients.

Skills

Media planning

Media buying

Budget management

GRPs / reach / frequency / CPM

Nielsen / Comscore

Excel / Google Sheets

Communication

Detail-oriented

Digital / programmatic knowledge

Tools

Bionic

Workamajig

The Trade Desk

Job description

About Epicosity

Epicosity is a full-service growth partner. We specialize in creative, strategy, digital and media services for higher education and financial institutions. Based in Sioux Falls, we've been named one of the Midwest's best places to work by Prairie Business Magazine.

The Role

We're looking for a Media Planner / Buyer to build and own integrated media plans for our clients. You'll lead traditional buying, set the direction for digital, and make sure every campaign launches on time and on budget. You'll report to the Media Director and work closely with our Account, Strategy & Insights, and Digital Media teams.

What You’ll Do

Plan

• Turn client briefs into integrated media strategies, covering channel mix, budgets, flight timing and KPIs


• Build plans in Bionic and present your recommendations to clients and internal teams


• Partner with Strategy & Insights to define audiences and the channels that reach them

Buy

• Negotiate and buy radio, broadcast and cable TV, print, and outdoor


• Secure strong rates, added value and premium placements through vendor relationships


• Manage trafficking, insertion orders and schedules

Direct and Manage

• Give our Digital Media Specialist direction on search, paid social and programmatic


• Own campaign budgets from plan to reconciliation, monitoring pacing and fixing issues inside the flight


• Analyze cross-channel performance and share insights and optimizations with clients

What You Bring

• 2-4 years of media planning and buying experience


• Hands-on buying experience in radio, broadcast / cable TV, print and outdoor


• Working knowledge of GRPs, reach and frequency, CPM, and Nielsen or Comscore


• Experience managing budgets, pacing and vendor invoices


• An understanding of how search, social and programmatic fit into an integrated plan


• Strong Excel / Google Sheets and communication skills


• A detail-first mindset: you verify dates, budgets and specs before anything goes live


• Bonus: Higher education, government or financial services experience; Bionic, Workamajig or The Trade Desk experience

Why Epicosity

• Paid time off and paid holidays


• 401(k) with company match


• Health, dental and vision insurance; HSA


• Employee Assistance Program (EAP)


• Professional development support, including certification training in year one


• Flexible scheduling and remote work options (1-2 days a week, plus one work-from-anywhere week)


• Profit sharing


• Culture perks like Craft Beer Fridays