Media Planner/Buyer

Epicosity; Sioux Falls (SD); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Paid Time Off

Health Insurance

401(k) Matching

Professional Development Assistance

Remote Work Flexibility

Job summary

Epicosity, a full-service marketing agency located in Sioux Falls, SD, is looking for a Media Planner/Buyer. In this role, you will identify the best mix of media channels to deliver marketing messages while developing innovative strategies utilizing both traditional and digital platforms. The ideal candidate will have experience with Google Ads, Google Analytics, and audience segmentation, along with strong communication and negotiation skills. Benefits include paid time off, health insurance, and professional development assistance.

Qualifications

• Strong understanding of audience segmentation and targeting strategies.
• Ability to analyze large data sets and translate findings into actionable recommendations.
• Experience working from a media brief with a team.

Responsibilities

• Identify the best mix of media channels to deliver marketing messages.
• Develop and implement cross-channel media strategies for client campaigns.
• Create and evaluate media plan options maintaining budget oversight.

Skills

Audience Segmentation

Data Analysis

Negotiation

Relationship Building

Tools

Google Ads

Google Analytics

Google Tag Manager

Microsoft Excel

LinkedIn Campaign Manager

Job description

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Join Our Epic Team

Epicosity, a full-service marketing agency located in Sioux Falls, SD, is looking to hire a Media Planner/Buyer

As a Media Planner/Buyer, your role is to identify the best mix of media channels to deliver marketing messages to a client's target audience. Using research data and audience insights, you will craft comprehensive media strategies that maximize the impact of client campaigns within budget constraints. Your work will span across traditional channels like outdoor, radio, print, and broadcast and cable television, as well as digital channels including social media, programmatic, and search.

You will lead discussions with clients about media strategies, negotiate advertising rates, create detailed media schedules, and ensure accurate delivery and strive for successful outcomes.

The Opportunity

Primary Responsibilities

• Work closely with the Strategy & Insights Team and Account Executive to understand strategic goals, audience segmentation, budget, and timing for campaigns
• Collaborate with the Digital Media Specialist on campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting

Strategic Planning

• Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively

Budget Management

• Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment

Campaign Execution

• Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys
• Collaborate with the Digital Media Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management
• Manage media asset trafficking across platforms and coordinate with DSPs for programmatic buying

Relationship Building

• Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns

Performance Analysis

• Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes
• Present post-campaign reports with actionable insights to clients

Additional Duties

• Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams
• Collaborate with clients to understand campaign goals and communicate media strategy clearly
• Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports
• Develop case studies that highlight successful campaigns and foster new business opportunities
• Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement
• Participate in ongoing professional development, including earning certifications

Technical Skills & Tools

Platform-Specific Tools

• Google Ads
• LinkedIn Campaign Manager
• The Trade Desk (TTD) and other DSPs

Other Required Skills

• Website Tagging and Tracking: Google Tag Manager (GTM)
• Audience Segmentation and Data Analysis: Google Analytics, Customer Data Platforms (CDPs)
• Microsoft Excel and Google Sheets
• Experience working from a media brief with a team

Ideal Skills & Qualifications

• Strong understanding of audience segmentation and targeting strategies
• Ability to analyze large data sets and translate findings into actionable recommendations
• DSP or Google Ads and Analytics certifications (a plus)
• Willingness to learn and grow in a fast‑paced, evolving media landscape

At Epicosity, our employees are our most valuable assets! Taking care of them is our top priority. Below are a list of the benefits we provide for our team.

• Paid Time Off
• Paid Holidays
• 401(k) Matching
• Health Insurance
• Vision Insurance
• Aflac Coverage
• Employee Assistance Program (EAP)
• Professional Development Assistance
• One Annual Work from Anywhere Week
• One to Two Remote Days Per Week
• EpicosityXP — Focus on Company Culture & Experiences