Paulsen: Digital Media Operations Specialist

AAF-SD; Sioux Falls (SD); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Paid time off for vacations and illness

Competitive benefits package

Quarterly bonuses and monthly incentives

Job summary

AAF-SD seeks a Digital Media Operations Specialist in Sioux Falls, South Dakota. You will develop, launch, and optimize digital campaigns while collaborating closely with teams. Required qualifications include a Bachelor’s degree in Digital Media or Marketing and at least 1 year of related experience, with strong organizational and analytical skills being essential.

The role includes managing campaigns across platforms like Google Ads and Meta Ads, analyzing data for performance improvements, and staying updated on digital trends.

Qualifications

• 1+ years of related experience in digital, social media, or online marketing.
• Experience with SEM/Paid Search and Paid Social platforms.
• Understanding of paid media tactics and campaign data analysis.

Responsibilities

• Assist in media planning and audience targeting strategies.
• Build and launch campaigns across various platforms.
• Monitor pacing and performance to meet KPIs.

Skills

Digital media planning

Social media marketing

Analytical skills

Organizational skills

Communication skills

Attention to detail

Education

Bachelor’s degree in Digital Media, Marketing, or equivalent experience

Tools

Google Ads

Google Analytics

Meta Ads

Excel

TapClicks

Adobe Creative Suite

Job description

Paulsen: Digital Media Operations Specialist

As a Digital Media Specialist here at Paulsen, you’ll play a key role in developing, launching, and optimizing digital campaigns across multiple channels. This includes media planning, managing,and trafficking digital creative assets. You’ll collaborate closely with developers, creatives, and account service teams to achieve client goals through data-driven, well-executed marketing strategies.

What We’re Looking For

• Bachelor’s degree in Digital Media, Marketing, or equivalent experience
• 1+ years of related experience in digital, social media, or online marketing
• Strong attention to detail with excellent organizational and time management skills
• Ability to plan, execute, and optimize multi‑channel digital campaigns
• Understanding of paid media tactics (Display, Native, SEM, and Social)
• Comfortable analyzing campaign data and turning insights into strategic recommendations
• Strong written and verbal communication skills
• Curious and proactive mindset with an interest in new digital trends and platforms, and emerging AI marketing tools

What You’ll Do

• Assist in media planning by developing channel recommendations, audience targeting strategies, and budget allocations aligned with client objectives.
• Build and launch campaigns across Google Ads, Meta Ads, and programmatic platforms.
• Manage the trafficking of digital creative assets across display, native, video, and social placements.
• Monitor pacing and performance, adjusting bids, audiences, and creative as needed to meet KPIs, leveraging AI-driven bidding strategies and optimizations where applicable.
• Compile and analyze campaign data to build actionable reports and performance insights.
• Collaborate with internal teams to align creative messaging and media strategy.
• Stay current with emerging platforms, ad technologies (AI workflows), and trends to inform planning and optimization strategies.

Technical Qualifications

• Experience with SEM/Paid Search (Google Ads, Bing)
• Experience with Paid Social (Facebook, Instagram, LinkedIn)
• Experience with Media Planning tools or methodologies (budget allocation, audience strategy, etc.)
• Google Analytics experience and certification(s)
• Google Ads experience and certification(s)
• Experience with SEO fundamentals

Bonus Qualifications

• Experience with TapClicks, Google Looker Studio (Data Studio), and Excel for data visualization
• Familiarity with utilizing AI platforms (ChatGPT, Gemini) for workflow automation, A/B testing ideation, or organizing data
• Experience with Campaign Manager 360, Google Display & Video 360, or similar ad management systems
• Familiarity with Google Tag Manager and basic pixel implementation
• Working knowledge of HTML
• TikTok and Snapchat Advertising
• Experience with Adobe Creative Suite

What Comes with the Job

• Paid time off for vacations and illness
• Competitive benefits package
• Generous SEP contributions, quarterly bonuses, and monthly incentives

Paulsen is located in Sioux Falls, South Dakota, a mid-sized community ranked by Next Generation Consulting as a Top 10 “Hotspot for Young, Talented Workers.” Sioux Falls is also a Forbes “Top Small City for Business.” Paulsen is among the top 10 ag and rural lifestyle agencies in the country, per Agri Marketing’s Marketing Services Guide.