Digital Media Sales Strategist

Gray Local Media, Inc; Albany (GA); On-site; USD 45,000 - 75,000; Full time

Job summary

WALB-TV/Gray Media in Albany, GA seeks a full-time Digital Sales Specialist to drive digital advertising solutions for local clients. You will be integral to the sales team, analyzing client goals and delivering innovative digital campaigns across paid search, display, streaming TV, email, and more.

Join a fast-paced, high-performing team and help craft data-driven strategies, build compelling presentations, and manage end-to-end campaign execution while staying ahead of industry trends.

Qualifications

• Detail-oriented and organized with a focus on accuracy.
• Solid understanding of the digital advertising media landscape.
• Results-driven mindset with a passion for growth and innovation.
• Experience working in both B2B and B2C environments is preferred.
• Proficient in Microsoft Office, Excel, and PowerPoint.

Responsibilities

• Act as a secondary client contact, understanding client goals and optimizing success through research and analysis.
• Offer innovative digital solutions spanning paid search, display, streaming TV, targeted email, digital audio, and more.
• Support sales staff with dynamic marketing presentations and strategies that win.
• Manage all facets of campaign execution in collaboration with the Digital Media Team.
• Proactively stay ahead of emerging trends in digital media and marketing.
• Seek new opportunities to enhance strategies and deliver client solutions.
• Develop and present concise reporting decks highlighting campaign success and recommendations.
• Promote positive working relationships within the department and the company.

Skills

Detail-oriented

Digital advertising landscape

Results-driven

B2B/B2C experience

Microsoft Office

Communication skills

Multitasking

Organizational skills

Job description

WALB-TV/Gray Media in Albany, GA seeks a full-time Digital Sales Specialist to drive digital advertising solutions for local clients. You will be integral to the sales team, analyzing client goals and delivering innovative digital campaigns across paid search, display, streaming TV, email, and more.

Join a fast-paced, high-performing team and help craft data-driven strategies, build compelling presentations, and manage end-to-end campaign execution while staying ahead of industry trends.