MEDIA EXECUTIVE (DIGITAL) - WALB

Gray Media, Inc.; Albany (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Gray Media, Inc. is seeking a full-time Digital Sales Specialist to join the high-performing Sales Team at WALB-TV in Albany, Georgia. This role involves offering innovative digital solutions and acting as a client contact to optimize campaign success. Candidates must be detail-oriented with a thorough understanding of digital advertising.

The ideal candidate has experience in B2B and B2C environments, strong communication skills, and the ability to thrive in a fast-paced setting. Gray Media is an equal opportunity employer committed to diversity.

Qualifications

• Must be able to prioritize, multitask, and perform in a high-paced environment.
• Must have high organizational skills and be willing to take initiative.

Responsibilities

• Act as a secondary client contact, understanding client goals.
• Offer innovative digital solutions across various digital products.
• Support sales staff with marketing presentations and strategies.
• Manage campaign execution with the Digital Media Team.
• Develop and present reporting decks highlighting campaign success.

Skills

Detail-oriented

Understanding of the digital advertising media landscape

Results-driven mindset

Experience in B2B and B2C environments

Proficient in Microsoft Office

Strong communication skills

High organizational skills

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full‑power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WALB

WALB-TV is the dominant #1 news station and is an award‑winning NBC / ABC affiliate in Albany, GA. WALB began broadcasting in 1954 and was the first Gray Television Station. WALB covers and serves more than 40 counties across South Georgia. WALB is a powerhouse advertising solution, offering clients multiple solutions that include television, digital, video, and email marketing. WALB works with over 200 Local, regional, and National accounts each month, helping clients reach their goals.

Job Summary/Description

Are you passionate about digital media and excited to be part of a dynamic team in a fast‑paced environment? WALB is looking for a full‑time Digital Sales Specialist to be a key player within our high‑performing Sales Team!

Duties/Responsibilities

• Act as a secondary client contact, understanding client goals and optimizing success through research and analysis
• Offer innovative digital solutions that span a wide array of digital products, including Paid search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more
• Support sales staff with dynamic marketing presentations and strategies that win
• Manage all facets of campaign execution by working with the Digital Media Team
• A proactive approach to staying ahead of emerging trends in digital media and marketing
• Always seeking new opportunities to enhance our strategies and deliver client solutions
• Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns
• Promote positive working relationships within the department and the company

Qualifications/Requirements

• Detail‑oriented
• A thorough understanding of the digital advertising media landscape
• A results‑driven mindset with a passion for growth and innovation
• Possess demonstrable experience working in both B2B and B2C environments
• Proficient in Microsoft Office, Excel, and PowerPoint
• Strong communication and listening skills
• Must be able to prioritize, multitask, and perform in a high‑paced environment
• Must have high organizational skills and be willing to take initiative

Additional Info

WALB-TV/Gray Media is a drug‑free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees’ ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.