MEDIA EXECUTIVE (DIGITAL) - WALB

Gray Local Media, Inc; Albany (GA); On-site; USD 45,000 - 75,000; Full time

Job summary

WALB-TV/Gray Media in Albany, GA seeks a full-time Digital Sales Specialist to drive digital advertising solutions for local clients. You will be integral to the sales team, analyzing client goals and delivering innovative digital campaigns across paid search, display, streaming TV, email, and more.

Join a fast-paced, high-performing team and help craft data-driven strategies, build compelling presentations, and manage end-to-end campaign execution while staying ahead of industry trends.

Qualifications

• Detail-oriented and organized with a focus on accuracy.
• Solid understanding of the digital advertising media landscape.
• Results-driven mindset with a passion for growth and innovation.
• Experience working in both B2B and B2C environments is preferred.
• Proficient in Microsoft Office, Excel, and PowerPoint.

Responsibilities

• Act as a secondary client contact, understanding client goals and optimizing success through research and analysis.
• Offer innovative digital solutions spanning paid search, display, streaming TV, targeted email, digital audio, and more.
• Support sales staff with dynamic marketing presentations and strategies that win.
• Manage all facets of campaign execution in collaboration with the Digital Media Team.
• Proactively stay ahead of emerging trends in digital media and marketing.
• Seek new opportunities to enhance strategies and deliver client solutions.
• Develop and present concise reporting decks highlighting campaign success and recommendations.
• Promote positive working relationships within the department and the company.

Skills

Detail-oriented

Digital advertising landscape

Results-driven

B2B/B2C experience

Microsoft Office

Communication skills

Multitasking

Organizational skills

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WALB:

WALB-TV is the dominant #1 news station and is an award-winning NBC / ABC affiliate in Albany, GA. WALB began broadcasting in 1954 and was the first Gray Television Station. WALB covers and serves more than 40 counties across South Georgia. WALB is a powerhouse advertising solution, offering clients multiple solutions that include television, digital, video, and email marketing. WALB works with over 200 Local, regional, and National accounts each month, helping clients reach their goals.

Job Summary/Description:

Are you passionate about digital media and excited to be part of a dynamic team in a fast-paced environment? WALB is looking for a full-time Digital Sales Specialist to be a key player within our high-performing Sales Team!

Duties/Responsibilities include (but are not limited to):

• Act as a secondary client contact, understanding client goals and optimizing success through research and analysis
• Offer innovative digital solutions that span a wide array of digital products, including Paid search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more
• Support sales staff with dynamic marketing presentations and strategies that win
• Manage all facets of campaign execution by working with the Digital Media Team
• A proactive approach to staying ahead of emerging trends in digital media and marketing
• Always seeking new opportunities to enhance our strategies and deliver client solutions
• Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns
• Promote positive working relationships within the department and the company

Qualifications/Requirements:

• Detail-oriented
• A thorough understanding of the digital advertising media landscape
• A results-driven mindset with a passion for growth and innovation
• Possess demonstrable experience working in both B2B and B2C environments
• Proficient in Microsoft Office, Excel, and PowerPoint
• Strong communication and listening skills
• Must be able to prioritize, multitask, and perform in a high-paced environment
• Must have high organizational skills and be willing to take initiative

WALB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray's employees' ability to perform their job duties may result in discipline, up to and including discharge.