Digital Media Growth Executive

A Gray Media Group; Saginaw (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

WNEM-TV/Gray Media is seeking a Media Executive with a digital-first approach and a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy, creative individual must thrive in a competitive, collaborative, and fast-paced marketing environment.

The ideal candidate will have at least two years of sales experience in media, strong prospecting skills, and the ability to grow revenue and market share across digital products for local advertisers.

Qualifications

• Bachelor1 degree highly preferred, or equivalent work-related experience.
• Minimum two years of sales experience, preferably in the media field.
• Knowledge of advertising sales concepts and trends is a plus.

Responsibilities

• Increase market share for digital products (OTT/Streaming, email, display & video, paid social, YouTube, SEM/SEO).
• Collaborate with clients on strategic planning to achieve advertising objectives.
• Implements strategies to grow revenue and exceed revenue goals.
• Establishes credible relationships with the local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Provides clients with information regarding rates for advertising placement in all media platforms.
• Provides management with timely and accurate monthly, quarterly, and annual budget forecasts.
• Maintains understanding of local market ratings, competitive media, station strengths, industry, and product knowledge.

Skills

Sales experience

Deadline-driven

Relationship building

Strategic planning

Excel

Word

PowerPoint

Education

Bachelor\u2019s degree or equivalent

Tools

Wide Orbit

ComScore

Job description

WNEM-TV/Gray Media is seeking a Media Executive with a digital-first approach and a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy, creative individual must thrive in a competitive, collaborative, and fast-paced marketing environment.

The ideal candidate will have at least two years of sales experience in media, strong prospecting skills, and the ability to grow revenue and market share across digital products for local advertisers.