Digital Media Analyst - Data Insights & Dashboards

Publicis Groupe; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Publicis Groupe is seeking a Digital Media Analyst to support data-driven decisioning for a national automotive client. You will analyze multiple data sources, build dashboards, and deliver actionable insights to internal and client teams.

The role requires strong SQL, Tableau, and analytics experience, with exposure to Adobe Analytics and Google Analytics. You will collaborate with account, media, and technology teams, maintaining dashboards and producing recurring reports while ensuring data

Qualifications

• 3+ years of experience in a quantitative, data-driven field.
• Experience working with cross-functional teams across multiple marketing disciplines.
• Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
• Foundational SQL skills or experience working with relational datasets is preferred.
• Experience with e-commerce and/or automotive is strongly preferred.
• Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
• Understanding of data visualization principles and experience building dashboards.
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
• Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
• Knowledge of business intelligence and data visualization tools. Tableau is required; Domo, Power BI, or similar tools are a plus.

Responsibilities

• Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
• Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
• Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflake for internal and external use.
• Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
• Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
• Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and elevate issues to senior analytics or data engineering team members.
• Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations. Communicate findings to internal and client stakeholders.
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
• Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.

Skills

SQL basics

Tableau

Adobe Analytics

Google Analytics

Data visualization

Cross-functional collaboration

Attribution knowledge

Tools

Tableau

Snowflake

Sprinklr

Facebook Ads reporting

Google Analytics

Job description

Publicis Groupe is seeking a Digital Media Analyst to support data-driven decisioning for a national automotive client. You will analyze multiple data sources, build dashboards, and deliver actionable insights to internal and client teams.

The role requires strong SQL, Tableau, and analytics experience, with exposure to Adobe Analytics and Google Analytics. You will collaborate with account, media, and technology teams, maintaining dashboards and producing recurring reports while ensuring data