Senior Analytics Strategist – Automotive Advertising

Publicis Groupe; El Segundo (CA); In loco; USD 73.000 - 108.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental

Vision

Disability insurance

401k

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Descrizione del lavoro

Publicis Groupe seeks a Senior Analyst to analyze and report on an automotive client’s media investment, delivering high quality insights with minimal supervision. You will turn data into actionable optimizations and present findings to clients and teams.

The role requires hands-on use of Tableau, GA360, SA360, BigQuery and Excel, with strong storytelling and communication skills. Collaboration and extend-hours flexibility are expected.

Competenze

• 3+ years of total analytic job experience.
• Bachelor's degree in Mathematics, Statistics, Economics, Business, Marketing or other quantitative subject area.
• Must be able to demonstrate a history and passion for telling stories with quantitative data.
• Experience with the Google Cloud Platform products – GCM, GA360, SA360, Google Big Query, Data Studio, etc.
• Experience reporting on Social advertising campaigns – Facebook, Twitter, Pinterest.
• Heavy experience with Microsoft Excel including creating pivot tables.
• Familiarity with best practices for data visualization.
• Knowledge of the digital media space and KPIs used to measure digital advertising.
• Strong written and verbal presentation skills.
• Strong attention to detail and time management.
• Problem solving and critical thinking skills.
• Automotive experience is a major plus.

Mansioni

• Performing analysis for advertising across channels such as broadcast, search, social, online display, and mobile.
• Analyzing and presenting key learning, insights and optimization recommendations to internal and external clients.
• Finding opportunities to automate analyses and create processes for efficiencies.
• Establishing & maintaining benchmarks for overarching media strategies and key campaign initiatives.
• Bringing analytical rigor and precision to all reporting deliverables.
• Managing and mentoring an analyst on the team.
• The ability to work extended hours, including weekends, as required.
• All other duties as assigned.

Conoscenze

Data analysis

Storytelling with data

Presentation skills

Attention to detail

Critical thinking

Time management

Mentoring

Formazione

Bachelor's degree in quantitative field

MBA or graduate degree in quantitative field

Strumenti

Tableau

Google BigQuery

GA360

SA360

Data Studio

DoubleClick

Excel

Descrizione del lavoro

Publicis Groupe seeks a Senior Analyst to analyze and report on an automotive client’s media investment, delivering high quality insights with minimal supervision. You will turn data into actionable optimizations and present findings to clients and teams.

The role requires hands-on use of Tableau, GA360, SA360, BigQuery and Excel, with strong storytelling and communication skills. Collaboration and extend-hours flexibility are expected.