Analytics Associate: Data-Driven Marketing Insights

Publicis Groupe; New York (NY); Hybrid; USD 56,000 - 86,000; Full time

Job summary

Publicis Groupe is seeking an Associate, Analytics to own end-to-end analytics delivery, including building integrated dashboards in Tableau and consolidating data from Web, Media, Rx, Payer, and CRM sources. You will work with internal teams to translate data into actionable insights and maintain thorough documentation.

The role emphasizes learning, collaboration with Analytics, Client Service, Strategy, Creative, and external partners, and building expertise in web analytics tools and advanced

Qualifications

• BS in a quantitative field such as Mathematics, Statistics, Economics, Computer Science, or Engineering.
• MS/MBA/PhD is a bonus.
• Ability to learn new tools, techniques, and platforms.
• Minimum 1 year working with a data visualization tool (Tableau, QlikView, Spotfire, MicroStrategy).
• Minimum 1 year working with SQL.
• Advanced Excel skills.
• Experience with R, Python, SAS, or SPSS is a plus.
• Experience with advanced analytics techniques (Regression, Neural Networks, CART).
• Experience with Web Analytics Tools (GA, Adobe Analytics).

Responsibilities

• Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (Tableau).
• Gather business requirements for analytics deliverables, including data architecture requirements, measurement planning, and front-end wireframes.
• Manage and integrate data from sources like Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM.
• Develop disruptive customer insights and recommendations based on data learnings with internal and external partners.
• Develop & maintain detailed documentation of deliverables.
• Serve as the subject matter expert for the data context.
• Lead ongoing web analytics implementation & QA using Google Analytics, Adobe Analytics, and Google Tag Manager.

Skills

Tableau

SQL

Excel

R

Python

SAS

SPSS

Neural networks

Regression

Web analytics

English fluency

Communication

Ambiguity tolerance

Multitasking

Education

Bachelor's degree in a quantitative field

MS/MBA/PhD

Tools

Tableau

QlikView

Spotfire

MicroStrategy

Job description

Publicis Groupe is seeking an Associate, Analytics to own end-to-end analytics delivery, including building integrated dashboards in Tableau and consolidating data from Web, Media, Rx, Payer, and CRM sources. You will work with internal teams to translate data into actionable insights and maintain thorough documentation.

The role emphasizes learning, collaboration with Analytics, Client Service, Strategy, Creative, and external partners, and building expertise in web analytics tools and advanced