Digital Marketing Systems Lead - Integrations & Data

L'Oréal; Clearwater (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

SalonCentric, a subsidiary of L’Oréal USA, is hiring a Manager - Digital Business Systems Analyst in Clearwater, FL. You will bridge marketing ambitions with IT, turning requirements into functional specifications, leading MarTech integrations across CRM, CDPs, SFMC, and data platforms, and safeguarding data integrity.

You will own documentation, manage digital projects, oversee UAT, and ensure platform health while coordinating with marketing and IT stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, a related field or relevant experience.
• 5 - 8 years of experience in a MarTech or Business Systems role, specifically acting as a liaison between digital marketing and technical IT execution.
• Strong background in digital marketing ecosystems, with practical experience in customer lifecycle management, marketing automation platforms, and data-driven marketing strategies.
• Deep understanding of data principles and system integration, including familiarity with how APIs, CDPs (Customer Data Platforms), and CRM systems exchange data to create a seamless customer experience.
• Proven experience in requirements gathering and documentation, including the ability to translate complex business needs into detailed functional specifications, user stories, and process flow diagrams.
• SQL proficiency is required; you must be adept at writing queries, joining tables, and performing data validation to ensure system integrations are functioning correctly.
• Demonstrated experience in project management and UAT (User Acceptance Testing), with a track record of coordinating system enhancements, managing testing cycles, and ensuring final delivery meets business standards.

Responsibilities

• Digital Marketing Liaison: Act as the primary point of contact between Business Marketing stakeholders and IT. Translate high-level business needs into technical specifications and user stories.
• Project Management of Digital Integrations: Lead the end-to-end project management of all system integrations impacting digital marketing. This includes overseeing seamless integrations across our Loyalty programs, Social Media platforms, Digital Marketing initiatives, DDX, Qualtrics and Salesforce Marketing Cloud (SFMC).
• Platform Maintenance & Incident Tracking: Take ownership of platform health by rigorously keeping track of existing issues, system incidents, and technical enhancements. You will monitor these items closely to ensure they are steadily progressing, properly communicated to stakeholders, and successfully completed.
• Requirements & Documentation: Own the end-to-end documentation of marketing technology processes. This includes business requirement documents (BRD), data mapping, and workflow diagrams to ensure no knowledge is lost between teams.
• System Integration & Data Governance: Ensure that new and existing systems (CDP, CRM, OMS) "talk to each other" effectively. You will apply your understanding of data principles to oversee successful integrations and maintain a "single source of truth" for customer data.
• Brand Advocacy & Prioritization: Represent SalonCentric in cross-divisional meetings and with external partners. You will be the advocate for our brand’s needs during "enhancement prioritization" cycles, ensuring our technical roadmap aligns with our commercial goals.
• UAT & Quality Assurance: Lead the testing phase for all new MarTech deployments. Using SQL and data validation techniques, you will ensure that what was built actually meets the business requirement before it goes live.

Skills

SQL

Project management

UAT testing

Data governance

MarTech liaison

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

CDP

CRM systems

Qualtrics

Job description

SalonCentric, a subsidiary of L’Oréal USA, is hiring a Manager - Digital Business Systems Analyst in Clearwater, FL. You will bridge marketing ambitions with IT, turning requirements into functional specifications, leading MarTech integrations across CRM, CDPs, SFMC, and data platforms, and safeguarding data integrity.

You will own documentation, manage digital projects, oversee UAT, and ensure platform health while coordinating with marketing and IT stakeholders.