Assistant Manager - Digital Marketing Analytics (SalonCentric)

L'Oréal; Clearwater (FL); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, Dental, Vision

401K

Learning & Development opportunities

Job summary

SalonCentric, a subsidiary of L’Oréal USA, seeks an Assistant Manager for Digital Marketing Analytics in Clearwater, FL. You will forecast promotional impact, segment audiences from SQL sources, and measure ROI across gamification initiatives to optimize customer engagement.

You will collaborate with Loyalty, Digital Marketing, IT, and cross-functional teams, delivering insights and polished presentations for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• 3–5 years of analytical experience with forecasting, demand planning, digital marketing analytics/loyalty analytics.
• Proven experience in predictive modeling and statistical analysis.

Responsibilities

• Forecast digital marketing promotions using robust forecasting models, especially gamification initiatives.
• Design and maintain audience segmentation from SQL databases for personalized campaigns.
• Establish KPIs and measurement frameworks to evaluate ROI of digital promotions.

Skills

Forecasting

Audience segmentation

Data analysis

Loyalty analytics

Gamification

Data visualization

Education

Bachelor's degree in Marketing

Tools

Tableau

Power BI

Job description

Job Title: Assistant Manager - Digital Marketing Analytics (SalonCentric)

Function: Digital Analytics

Supervisor Title: Manager – Loyalty Analytics

Location: Clearwater, FL

Who We Are

SalonCentric, a subsidiary of L’Oréal USA, is the premiere distributor of salon professional products in the United States. Through its hundreds of stores, national field sales force and sub-distribution network, SalonCentric promotes the finest professional beauty brands and educates stylists on the latest products and trends.

What We Are Looking For

We are seeking a highly analytical and data-driven Assistant Manager to join our dynamic Digital Marketing team. In this pivotal role, you will be instrumental in optimizing the performance of SalonCentric's customer engagement strategies, with a specific focus on our innovative gamification initiatives. You will leverage your expertise to forecast promotional effectiveness, segment our audience for targeted engagement, and measure the impact of our strategies. If you possess a passion for data, a knack for predictive analysis, and a desire to shape the future of digital customer experiences in the beauty industry, we encourage you to apply.

Essential Duties & Responsibilities

• Forecasting & Predictive Analytics: Develop and implement robust forecasting models for digital marketing promotional activities, with a particular emphasis on our gamification program. Predict customer engagement, conversion rates, and business impact to inform strategic planning and budget allocation.
• Audience Segmentation & Targeting: Design, retrieve, and maintain audience segmentation strategies from our SQL databases to enable highly personalized and effective customer activation campaigns. Ensure data accuracy and integrity for all audience segments.
• Measurement & Optimization: Establish key performance indicators (KPIs) and develop comprehensive measurement frameworks to evaluate the success and ROI of digital promotions and customer engagement initiatives. Analyze results, identify trends, and provide actionable insights for continuous improvement.
• Data Retrieval & Management: Be the primary owner for extracting, transforming, and loading (ETL) data from various sources, predominantly SQL databases, to support forecasting, segmentation, and reporting needs. Ensure data cleanliness and reliability.
• Reporting & Communication: Prepare clear, concise, and impactful reports and presentations for various stakeholders, communicating complex analytical findings in an easily understandable manner. Translate data into compelling narratives that drive business decisions.
• Collaboration: Partner closely with Loyalty, Digital Marketing, IT, and other cross-functional teams to ensure alignment of strategies and effective execution of customer engagement programs.
• Ad-Hoc Analysis: Conduct deep-dive analyses to uncover hidden opportunities, identify risks, and answer critical business questions related to customer and digital marketing performance.

Experience, Competencies & Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field experience.
• 3 - 5 years of experience in an analytical role, with a strong preference for backgrounds in forecasting, demand planning, supply chain analytics, or digital marketing analytics/loyalty analytics.
• Proven experience in developing and implementing predictive models and statistical analysis.
• Familiarity with Loyalty programs, customer engagement strategies, gamification, and customer lifecycle management is highly desirable.
• Expert-level SQL proficiency is mandatory. You must be adept at writing complex queries, joining tables, and optimizing database performance for data extraction.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus

What’s In It For You

• Competitive Benefit Package (Medical, Dental, Vision, 401K)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.

Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.