Assistant Manager - Digital Marketing Analytics (SalonCentric)

L'Oreal USA, Inc; Clearwater (FL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid Work Policy (3 Days in Office,

Medical, Dental, Vision

401K

VIP Access to L'Oreal's Internal Shop

Paid Holidays & Vacation

Job summary

SalonCentric, a subsidiary of L'Oreal USA, invites applications for an Assistant Manager - Digital Marketing Analytics (SalonCentric) in Clearwater, FL. The role focuses on forecasting promotion outcomes, segmenting audiences, and measuring engagement within our gamification initiatives.

You will own ETL processes, KPI frameworks, and reporting, collaborating with Loyalty, Digital Marketing, and IT to drive data-driven customer experiences in the beauty industry.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• 3-5 years analytical experience with forecasting, digital marketing analytics, loyalty analytics.
• Expert-level SQL proficiency is mandatory.
• Familiarity with loyalty programs, customer engagement, gamification.
• Experience with Tableau/Power BI is a plus.

Responsibilities

• Forecasting & Predictive Analytics: develop forecasting models for digital marketing promotions, focusing on gamification.
• Audience Segmentation & Targeting: design and maintain audience segments from SQL databases.

Skills

SQL

Forecasting

Data analysis

Audience segmentation

KPI development

Education

Bachelor's degree in Marketing, Business Administration, Computer Science or related field

Tools

Tableau

Power BI

Job description

Job Title: Assistant Manager - Digital Marketing Analytics (SalonCentric)

Function: Digital Analytics

Supervisor Title: Manager - Loyalty Analytics

Location: Clearwater, FL

Who We Are:

SalonCentric, a subsidiary of L'Oreal USA, is the premiere distributor of salon professional products in the United States. Through its hundreds of stores, national field sales force and sub-distribution network, SalonCentric promotes the finest professional beauty brands and educates stylists on the latest products and trends.

What We Are Looking For:

We are seeking a highly analytical and data-driven Assistant Manager to join our dynamic Digital Marketing team. In this pivotal role, you will be instrumental in optimizing the performance of SalonCentric's customer engagement strategies, with a specific focus on our innovative gamification initiatives. You will leverage your expertise to forecast promotional effectiveness, segment our audience for targeted engagement, and measure the impact of our strategies. If you possess a passion for data, a knack for predictive analysis, and a desire to shape the future of digital customer experiences in the beauty industry,

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Forecasting & Predictive Analytics: Develop and implement robust forecasting models for digital marketing promotional activities, with a particular emphasis on our gamification program. Predict customer engagement, conversion rates, and business impact to inform strategic planning and budget allocation.
• Audience Segmentation & Targeting: Design, retrieve, and maintain audience segmentation strategies from our SQL databases to enable highly personalized and effective customer activation campaigns. Ensure data accuracy and integrity for all audience segments.
• Measurement & Optimization: Establish key performance indicators (KPIs) and develop comprehensive measurement frameworks to evaluate the success and ROI of digital promotions and customer engagement initiatives. Analyze results, identify trends, and provide actionable insights for continuous improvement.
• Data Retrieval & Management: Be the primary owner for extracting, transforming, and loading (ETL) data from various sources, predominantly SQL databases, to support forecasting, segmentation, and reporting needs. Ensure data cleanliness and reliability.
• Reporting & Communication: Prepare clear, concise, and impactful reports and presentations for various stakeholders, communicating complex analytical findings in an easily understandable manner. Translate data into compelling narratives that drive business decisions.
• Collaboration: Partner closely with Loyalty, Digital Marketing, IT, and other cross-functional teams to ensure alignment of strategies and effective execution of customer engagement programs.
• Ad-Hoc Analysis: Conduct deep-dive analyses to uncover hidden opportunities, identify risks, and answer critical business questions related to customer and digital marketing performance.

EXPERIENCE, COMPETENCIES & REQUIREMENTS:

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field experience.
• 3 - 5 years of experience in an analytical role, with a strong preference for backgrounds in forecasting, demand planning, supply chain analytics, or digital marketing analytics/loyalty analytics.
• Proven experience in developing and implementing predictive models and statistical analysis.
• Familiarity with Loyalty programs, customer engagement strategies, gamification, and customer lifecycle management is highly desirable.
• Expert-level SQL proficiency is mandatory. You must be adept at writing complex queries, joining tables, and optimizing database performance for data extraction.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus

What's In It For You:

• Competitive Benefit Package (Medical, Dental, Vision, 401K)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.

Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.