MarTech Systems Lead - Digital Marketing Integrations

L'Oreal USA, Inc; Clearwater (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

SalonCentric, a subsidiary of L'Oreal USA, seeks a Mgr - Digital Business Systems Analyst to bridge marketing goals with IT. You translate marketing objectives into functional IT requirements and oversee digital projects spanning CRM to data platforms, ensuring data integrity and platform health.

This role requires 5–8 years in MarTech, strong SQL, data governance, BRD creation, data mapping, and UAT. You’ll coordinate with vendors and internal teams for integrated solutions that support

Qualifications

• 5-8 years in a MarTech or business systems liaison role.

Responsibilities

• Digital Marketing Liaison between Marketing and IT to define specs.

Skills

SQL proficiency

MarTech experience

Requirements gathering

UAT testing

Education

Bachelor's degree or equivalent

Tools

CRM systems

APIs

Job description

SalonCentric, a subsidiary of L'Oreal USA, seeks a Mgr - Digital Business Systems Analyst to bridge marketing goals with IT. You translate marketing objectives into functional IT requirements and oversee digital projects spanning CRM to data platforms, ensuring data integrity and platform health.

This role requires 5–8 years in MarTech, strong SQL, data governance, BRD creation, data mapping, and UAT. You’ll coordinate with vendors and internal teams for integrated solutions that support