Assistant Manager, Digital Marketing Analytics & Gamification

L'Oréal; Clearwater (FL); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, Dental, Vision

401K

Learning & Development opportunities

Job summary

SalonCentric, a subsidiary of L’Oréal USA, seeks an Assistant Manager for Digital Marketing Analytics in Clearwater, FL. You will forecast promotional impact, segment audiences from SQL sources, and measure ROI across gamification initiatives to optimize customer engagement.

You will collaborate with Loyalty, Digital Marketing, IT, and cross-functional teams, delivering insights and polished presentations for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• 3–5 years of analytical experience with forecasting, demand planning, digital marketing analytics/loyalty analytics.
• Proven experience in predictive modeling and statistical analysis.

Responsibilities

• Forecast digital marketing promotions using robust forecasting models, especially gamification initiatives.
• Design and maintain audience segmentation from SQL databases for personalized campaigns.
• Establish KPIs and measurement frameworks to evaluate ROI of digital promotions.

Skills

Forecasting

Audience segmentation

Data analysis

Loyalty analytics

Gamification

Data visualization

Education

Bachelor's degree in Marketing

Tools

Tableau

Power BI

Job description

SalonCentric, a subsidiary of L’Oréal USA, seeks an Assistant Manager for Digital Marketing Analytics in Clearwater, FL. You will forecast promotional impact, segment audiences from SQL sources, and measure ROI across gamification initiatives to optimize customer engagement.

You will collaborate with Loyalty, Digital Marketing, IT, and cross-functional teams, delivering insights and polished presentations for stakeholders.