Digital Marketing Strategist - Remote & Growth-Focused

American Academy of Neurology; Minneapolis (MN); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangements

PTO & Holidays

Wellness programs

Parental leave

Salary incentives

401(k) planning

Life and disability insurance

Tuition reimbursement

Professional development

DEI training

Volunteer days

Health coverage

Job summary

The American Academy of Neurology seeks a Digital Marketing Strategist to shape how neurology publications connect with online audiences. You will implement updates to digital platforms, optimize engagement strategies, and develop social posts and multimedia collaborations for readers.

Collaborating with editorial, operations, and vendors, you will deliver consistent, accessible experiences while upholding brand standards and driving measurable outcomes.

Qualifications

• Bachelor's degree in English, Communications, Humanities or related field.
• 5+ years of experience in a web environment, creating and editing content.
• Experience managing social media within a governance framework.
• Experience with web editing and content management systems (CMS).
• Experience with podcast or multimedia production, publishing, analytics.
• Demonstrated ability to apply brand standards across websites, social channels, paid media, and multimedia.
• Strong editorial judgment distinguishing editorial decisions from channel, brand, and promotional decisions.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to meet tight deadlines and manage multiple projects.
• Proficiency with HTML
• Proficiency with Adobe Photoshop
• Proficiency with Google Analytics
• Proficiency with CSS and JavaScript
• SEO knowledge and experience
• Broad knowledge of digital best practices
• UI/UX knowledge preferred
• Power BI preferred

Responsibilities

• Shape how neurology publications connect with audiences across the digital landscape.
• Implement updates, changes, and new features on digital platforms for readers.
• Optimize audience-engagement strategies on journal websites and social media.
• Develop and execute paid social posts and collaborate on multimedia projects.
• Work with editorial teams, operations division, content owners, and vendors to deliver accessible, measurable experiences.
• Support UI/UX improvements and data-driven decision making.

Skills

Web editing

Content management

Social media governance

HTML

CSS/JavaScript

Google Analytics

SEO

Multimedia production

Communication skills

UI/UX knowledge

Education

Bachelor's degree in English, Communications, Humanities or related field

Tools

Adobe Photoshop

CSS

JavaScript

Google Analytics

Power BI

CMS (Content Management Systems)

SEO tools

Job description

The American Academy of Neurology seeks a Digital Marketing Strategist to shape how neurology publications connect with online audiences. You will implement updates to digital platforms, optimize engagement strategies, and develop social posts and multimedia collaborations for readers.

Collaborating with editorial, operations, and vendors, you will deliver consistent, accessible experiences while upholding brand standards and driving measurable outcomes.