Remote Digital Marketing Lead — Strategy & Growth

AACN (American Association of Critical-Care Nurses); Aliso Viejo (CA); A distancia; USD 128.000 - 142.000; Jornada completa

Descripción de la vacante

AACN is seeking a Digital Marketing Manager to lead the organization’s digital marketing and marketing project management efforts from its Integrated Marketing department in Aliso Viejo, CA. This remote-friendly role supports email, web, CRM, and analytics initiatives across B2B and B2C audiences.

The position reports to the Integrated Marketing Director and requires deep experience designing and executing integrated digital plans that engage critical care nursing communities and drive

Formación

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Information Systems, or related field.
• At least 7 years of progressively responsible experience in digital marketing, marketing technology, marketing operations, or a related field, including management experience.

Responsabilidades

• Lead digital marketing and marketing project management functions across digital channels, marketing technology, customer experience and enterprise operations.
• Develop and implement integrated digital marketing plans aligned with organizational priorities and leadership direction.
• Oversee email marketing, website, data analytics, and campaign performance to optimize engagement and conversion.
• Collaborate with stakeholders to ensure consistent messaging, customer journeys, and cohesive campaigns across channels.
• Guide the marketing technology ecosystem and collaborate with IT to optimize platforms and data usage.

Conocimientos

Leadership

Digital marketing

Marketing strategy

Customer journey

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Sitecore CMS

Informz

Descripción del empleo

AACN is seeking a Digital Marketing Manager to lead the organization’s digital marketing and marketing project management efforts from its Integrated Marketing department in Aliso Viejo, CA. This remote-friendly role supports email, web, CRM, and analytics initiatives across B2B and B2C audiences.

The position reports to the Integrated Marketing Director and requires deep experience designing and executing integrated digital plans that engage critical care nursing communities and drive