Neurology Digital Marketing Director - Omnichannel & Launch

Servier; Boston (MA); À distance; USD 160 000 - 190 000; Plein temps

Résumé du poste

Servier is seeking an Associate Director of Digital Marketing to lead omnichannel strategy across US rare neurology portfolio, including Becker Muscular Dystrophy. You will build best-in-class digital engagement capabilities to personalize customer experiences, maximize campaign effectiveness, and support product launches.

Collaborating with Brand Marketing, Medical Affairs, IT, Analytics, and Sales, you will establish the digital foundation for launch and long-term commercial success.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years pharmaceutical, biotech, or healthcare digital marketing experience.
• 5+ years leading omnichannel strategy.
• Launch experience required.
• Rare disease or neurology experience strongly preferred.
• Expertise with CRM, Veeva, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, CDP platforms, SEO/SEM, and marketing automation.

Responsabilités

• Shape and execute enterprise omnichannel strategy across HCP and patient audiences.
• Lead websites, email, CRM, search, paid media, social media, webinars and digital congress activities.
• Lead marketing technology platforms and AI-enabled personalization.
• Establish digital KPIs and dashboards; optimize ROI.

Connaissances

Omnichannel

Digital Marketing

CRM

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Analytics

Marketing Automation

Analytics

Content Strategy

Formation

Bachelor's degree

MBA preferred

Outils

Veeva

CDP platforms

SEO/SEM

Description du poste

Servier is seeking an Associate Director of Digital Marketing to lead omnichannel strategy across US rare neurology portfolio, including Becker Muscular Dystrophy. You will build best-in-class digital engagement capabilities to personalize customer experiences, maximize campaign effectiveness, and support product launches.

Collaborating with Brand Marketing, Medical Affairs, IT, Analytics, and Sales, you will establish the digital foundation for launch and long-term commercial success.