Associate Director, Digital Marketing — Neurology (Remote)

Servier Pharmaceuticals; Boston (MA); Hybrid; USD 160,000 - 190,000; Full time

Job summary

Servier Pharmaceuticals is seeking an Associate Director of Digital Marketing to lead the U.S. rare neurology omnichannel strategy across HCP, patient, and caregiver audiences.

This role focuses on building world-class digital engagement capabilities that personalize experiences, maximize campaign effectiveness, and support successful product launches. You will collaborate with Brand Marketing, Medical Affairs, IT, Analytics, and Sales to establish the digital foundation for launch and long-term

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years pharmaceutical, biotech, or healthcare digital marketing experience.
• 5+ years leading omnichannel strategy.
• Launch experience required.
• Rare disease or neurology experience strongly preferred.
• CRM, Veeva, Salesforce Marketing Cloud, Google Analytics and CDP platforms expertise.
• SEO/SEM and marketing automation experience.

Responsibilities

• Shape and execute enterprise omnichannel strategy across HCP and patient audiences.
• Lead websites, email, CRM, search, paid media, social, webinars, and digital congress activities.
• Oversee marketing technology platforms and AI-enabled personalization.
• Establish digital KPIs, dashboards, and ROI-driven optimization.
• Manage the digital marketing budget and agency relationships.

Skills

Omnichannel strategy

Launch experience

Healthcare digital marketing

Analytical mindset

Education

Bachelor's degree

MBA

Tools

CRM

Veeva

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Analytics

CDP platforms

SEO/SEM

Marketing automation

Job description

Servier Pharmaceuticals is seeking an Associate Director of Digital Marketing to lead the U.S. rare neurology omnichannel strategy across HCP, patient, and caregiver audiences.

This role focuses on building world-class digital engagement capabilities that personalize experiences, maximize campaign effectiveness, and support successful product launches. You will collaborate with Brand Marketing, Medical Affairs, IT, Analytics, and Sales to establish the digital foundation for launch and long-term