Digital Marketing Specialist: Creative Campaigns & Video

Nebraska Wesleyan University; Lincoln (NE); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability benefits

Retirement plan

Vacation & holidays

Tuition discount for dependents

Job summary

Nebraska Wesleyan University is seeking a Digital Marketing Specialist to build and manage NWU's paid and organic digital presence, developing sustained campaigns, identifying and targeting distinct audiences, creating content that connects, and reading performance data regularly to keep our marketing sharp.

You will collaborate with the Marketing and Communications team, student content creators, and agency partners to ensure our digital channels are active, targeted, and measurable.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or related field, or equivalent demonstrated experience.
• Two+ years of digital marketing experience with paid digital and social campaigns.
• Active, informed presence on social media platforms (TikTok, Instagram, Snapchat, X).
• Ability to read campaign analytics and use data to inform decisions.

Responsibilities

• Manage paid and organic digital campaigns across multiple platforms.
• Identify target audiences using behavioral data and personas.
• Monitor campaign performance and optimize targeting, creatives, bidding, and budgets.
• Develop audience strategy to reach prospective students and families.
• Manage NWU's organic social media presence and collaborate with student creators.
• Collaborate with agency partners and Director of Marketing about ad strategy.
• Produce clear performance reports translating data into recommendations.

Skills

Analytical thinking

Written communication

Creative/content development

Audience targeting

Adaptability

Education

Bachelor's degree in marketing, communications, digital media, or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

CapCut

Final Cut Pro

Premiere Pro

Adobe Creative Suite

Canva

Job description

Nebraska Wesleyan University is seeking a Digital Marketing Specialist to build and manage NWU's paid and organic digital presence, developing sustained campaigns, identifying and targeting distinct audiences, creating content that connects, and reading performance data regularly to keep our marketing sharp.

You will collaborate with the Marketing and Communications team, student content creators, and agency partners to ensure our digital channels are active, targeted, and measurable.