Digital Marketing Specialist

Exposure; Wallingford (CT); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Paid holidays and vacation

Professional development opportunities

Profit-sharing opportunities

Job summary

Exposure is seeking a Digital Marketing Specialist to execute campaigns across SEO, PPC, email, social media, and content. You will analyze results and report performance to clients and teammates while collaborating on creative concepts for diverse industries.

Ideal candidates have 1–3 years in digital marketing, familiarity with platforms like HubSpot, SEMrush, and MailChimp, and a marketing or business degree.

Qualifications

• Experience with SEO, PPC, keyword research, social, email and analytics.
• Knowledge of fundamental web design concepts, practices, and procedures.
• 1–3 years of digital marketing experience, preferably in an agency setting; undergraduate degree or higher in marketing, advertising, business or related field preferred.

Responsibilities

• Plan and execute digital marketing campaigns across SEO, PPC, email, social and content creation.
• Analyze and measure campaign effectiveness, reporting to clients and team.
• Collaborate with team to develop creative content ideas for target audiences.
• Manage budgets, timelines and deliverables to ensure campaigns stay on time and within budget.
• Continuously optimize campaigns for better performance and results.
• Stay up-to-date with industry trends, technology and best practices.

Skills

SEO

PPC

Email marketing

Social media

Analytics

Keyword research

Web design concepts

Google Analytics

Education

Bachelor's degree in marketing or business

Tools

HubSpot

SharpSpring

MailChimp

Hootsuite

Sprout Social

Semrush

Job description

# Digital Marketing SpecialistReady to make your mark in the digital marketing world? Exposure is looking for a creative, driven Digital Marketing Specialist to join our fast-paced, collaborative agency team. In this role, you will help execute dynamic digital campaigns across SEO, PPC, email, social media, and more.This is a full-time position onsite at our centrally located offices in Wallingford, CT.## Your position from day to day:* Plan and execute digital marketing campaigns for clients across SEO, PPC, email marketing, social media, and content creation* Analyze and measure the effectiveness of campaigns, reporting on performance to clients and the team* Collaborate with our dynamic team to develop creative content ideas that resonate with clients' target audiences* Manage budgets, timelines, and deliverables to ensure campaigns are completed on time and within budget* Continuously optimize campaigns for better performance and results* Keep up-to-date with industry trends, technology, and best practices## You will love this role if you:* Enjoy working in an innovative and creative environment with industry experts who guide and mentor your professional growth* Strive to achieve outstanding outcomes and contribute to the success and growth of our clients* Like working on exciting and challenging projects for a diverse group of clients across various industries* Appreciate the benefits of working on a strong team and contributing to a fun workplace culture* Value a true work life balance that fires you up, not burns you out## Qualifications:* Experience with SEO, PPC, keyword research, social, email and analytics (specifically Google Analytics)* Knowledge of fundamental web design concepts, practices, and procedures* Experience with digital marketing software such as HubSpot, Sharp Spring, MailChimp, HootSuite, Sprout Social, Semrush a plus* 1-3 years of digital marketing experience, preferably in an agency setting* Undergraduate degree or higher in marketing, advertising, business or related field preferred## Salary & Benefits* Exposure has budgeted an annual wage range for this position of $55,000-$75,000. An employee's actual annual salary will depend on multiple factors including but not limited to experience, qualifications, and skills.* A family-first work place* Unique workplace setting that provides opportunities for fun, fitness and flexibility* Competitive salary commensurate with experience* 401(k) savings plan with company matching* Profit-sharing opportunities* Health insurance (available for 30+ hr/week positions)* Access to supplemental vision and dental insurance* Paid holidays, vacation & sick days* Professional development opportunities*We are an Equal Opportunity Employer.*