Digital Marketing Manager

Exposure; Wallingford (CT); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Health insurance

401(k) savings plan with company match

Profit-sharing opportunities

Paid holidays, vacation & sick days

Professional development opportunities

Job summary

Exposure is seeking a Digital Marketing Manager to lead a dynamic team in Wallingford, CT. You will shape multi-channel programs across SEO, PPC, email, social media, and inbound marketing while developing personnel and delivering measurable client results.

Youll own the strategy for a portfolio of ongoing engagements, guide campaigns end-to-end, and partner with leadership on growth initiatives. Strong analytics and hands-on marketing skills are essential.

Qualifications

• 2+ years leading digital marketing team members.
• 6+ years of digital marketing experience, agency experience preferred.
• Proven expertise across SEO, PPC, social, email and analytics.
• Knowledge of fundamental web design concepts, practices and procedures.

Responsibilities

• Lead, mentor and develop a team of Digital Marketing Specialists and Senior Specialists.
• Own the digital marketing strategy for a portfolio of client ongoing engagements.
• Assign and oversee client initiatives across the team to ensure quality, on-time execution and objective evaluation of results.
• Lead strategic client engagements, delivering insights and actionable ideas tied to client business objectives.
• Stay hands-on with SEO, PPC, social media and email campaigns for key accounts.
• Review campaign performance and translate findings into improvement plans.
• Guide website audits for SEO health, UX and conversions, presenting recommendations.
• Build and refine team processes, reporting standards and best practices.

Skills

SEO

PPC

Social media

Email marketing

Content writing

Analytics

Marketing automation

Education

Undergraduate degree in Marketing/Advertising/Business

Tools

HubSpot

Marketo

MailChimp

Hootsuite

Semrush

Job description

# Digital Marketing ManagerReady to join our management team leading a dynamic group of digital marketers? Exposure is looking for an experienced Digital Marketing Manager who combines creativity, strategy and business insight to shape multi-channel programs across SEO, PPC, email, social media and inbound marketing, develop the people who execute them, and deliver measurable results for a varied portfolio of clients. This is a full-time position onsite at our centrally located offices in Wallingford, CT.# Role Requirements:* Lead, mentor and develop a team of Digital Marketing Specialists and Senior Specialists, including workload planning, coaching and performance reviews* Own the digital marketing strategy for a portfolio of client ongoing engagements* Assign and oversee client initiatives across the team to ensure quality, on-time execution and objective evaluation of results* Lead strategic client engagements, delivering insights and actionable ideas that tie campaigns directly to each client’s business objectives* Stay hands-on with SEO, PPC, social media and email campaigns for key accounts* Review campaign performance across the team’s accounts and turn the findings into clear improvement plans* Guide website audits for SEO health, user experience and conversions, and present recommendations to clients* Build and refine team processes, reporting standards and best practices as the department grows* Partner with agency leadership on agency growth, client nurturing and new business opportunities# You will love this job if you:* Enjoy helping other marketers grow their skills as much as you enjoy growing your clients’ businesses* Like building strong, long-term client relationships focused on real business growth* Stay curious about client industries and the latest digital marketing trends, and love sharing what you learn with your team* Have a dynamic toolbox of digital marketing skills, including SEO, PPC, social media, content writing and inbound marketing* Can gather and interpret data, test campaigns and translate the results into actions, improvements and wins* Communicate clearly with clients and team members alike, keeping everyone aligned on goals, priorities and progress* Take a principled approach to quality work and set a high bar for attention to detail# Qualifications:* Proven expertise with SEO, PPC, keyword research, social media, email marketing and analytics (specifically Google Analytics)* 2+ years of experience managing, mentoring or leading digital marketing team members* Track record of owning client relationships and overseeing multi-channel campaigns* Knowledge of fundamental web design concepts, practices and procedures* Marketing automation platform experience (HubSpot, Marketo, MailChimp, Hootsuite and Semrush a plus)* 6+ years of digital marketing experience, with agency experience strongly preferred* Undergraduate degree or higher in marketing, advertising, business or a related field preferred## Salary & Benefits* Exposure has budgeted an annual wage range for this position of $80,000-$105,000. An employee's actual annual salary will depend on multiple factors including but not limited to experience, qualifications, and skills.* A family-first work place* Unique workplace setting that provides opportunities for fun, fitness and flexibility* Competitive salary commensurate with experience* 401(k) savings plan with company matching* Profit-sharing opportunities* Health insurance (available for 30+ hr/week positions)* Access to supplemental vision and dental insurance* Paid holidays, vacation & sick days* Professional development opportunities*We are an Equal Opportunity Employer.*