Digital Marketing Specialist

Agile HR Advisors; East Greenwich (RI); Hybride; USD 55 000 - 65 000; Plein temps

Résumé du poste

The Poppy Agency is seeking a Digital Marketing Specialist to join our Rhode Island team. You will design and optimize paid campaigns across Google Ads, Meta, and LinkedIn, while also supporting programmatic efforts and reporting.

HYbrid role with three days per week in East Greenwich, RI. The ideal candidate has 2–4 years of hands-on digital marketing experience, strong communication, and the ability to manage multiple client accounts and deadlines.

Qualifications

• 2–4 years of hands-on digital marketing experience.
• Experience across SEM, paid social, and/or programmatic advertising.
• Hybrid role requiring a minimum of three days per week in East Greenwich, RI.
• Basic design or content creation skills using Canva or Adobe.
• Knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs.
• Experience managing social media accounts including content planning, scheduling, and posting.
• Strong written and verbal communication skills.
• Strong organizational and project management skills, and the ability to manage multiple priorities.
• Interest in B2B, industrial, manufacturing, or technical marketing.

Responsabilités

• Build, launch, and manage paid campaigns on Google Ads, Meta, and LinkedIn.
• Monitor campaign performance and adjust underperforming campaigns.
• Support programmatic display campaigns, including setup, monitoring, optimization, and reporting.
• Track and analyze campaign performance and escalate issues or opportunities.
• Manage organic social media activity for client accounts, including scheduling and publishing content.
• Coordinate timelines, deliverables, meeting preparation, and other account logistics.
• Work with internal and external team members to gather content and assets.

Connaissances

Digital marketing experience

Campaign management

Social media management

Communication skills

Project management

Outils

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Programmatic DSPs

Canva

Adobe

Description du poste

The Poppy Agency is a Rhode Island-based boutique marketing agency. We provide fractional marketing support, content marketing, and hands-on execution to help our clients get seen, generate leads, and build momentum.

We are looking for a Digital Marketing Specialist with 2–4 years of hands-on digital marketing experience to join our team. This is a great opportunity for someone ready to take the next step in their career!

Day-to-Day Responsibilities

• Building, launching, and managing paid campaigns on platforms such as Google Ads, Meta, and LinkedIn.
• Monitoring campaign performance and adjusting or pausing underperforming campaigns.
• Support programmatic display campaigns, including campaign setup, monitoring, optimization, and reporting.
• Track and analyze campaign performance to help the team understand trends in performance, *escalate* issues or opportunities, and to adjust the campaigns as needed for improved results.
• Manage organic social media activity for client accounts, including scheduling and publishing content and supporting engagement based on established content calendars.
• Coordinate timelines, deliverables, meeting preparation, and other account logistics.
• Work with internal and external team members to gather content, creative assets, and campaign requirements.

About You

The ideal candidate for this role has 2–4 years of hands-on digital marketing experience, including direct experience managing campaigns across SEM, paid social, and/or programmatic advertising. Please note that this is a hybrid position requiring a minimum of three days per week in our East Greenwich, RI office. Additional qualifications include:

• Basic design or content creation skills using tools such as Canva or Adobe.
• Knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs.
• Experience managing social media accounts including content planning, scheduling, and posting.
• Strong written and verbal communication skills and comfort supporting client-facing work.
• Strong organizational and project management skills, and the ability to manage multiple competing priorities
• Independent work style, with demonstrated judgement of when to ask questions and elevate issues.
• An interest in B2B, industrial, manufacturing, or technical marketing.

Compensation

The salary range for this position is $55,000–$65,000 per year, based on experience, skills, and qualifications.